Exporting
To use custom models in-game you have to export the models, using the editor, and upload the exported skin.
Click the '...' button to set the output file, then press Export. You can change the base skin with the 'Change Vanilla Skin' button. This is the skin that will show up if you don't have the mod installed, by default it loads your current skin. Skin Layer settings are used for creating custom animations.
If the model is too big to fit in the unused space on the skin file, then you have to create a GitHub Gist with your model data and link it to your skin.
Press OK to finish the export.
After exporting upload the exported skin file as your Minecraft skin, using your Minecraft Launcher, or the Minecraft website. The model data is written into unused space on the skin so it won't show up if you don't have the mod installed. If the launcher says unable to load skin then try restarting it.
The model will load for everybody who has the mod installed on multiplayer servers.