Use of machine learning to predict whether a customer would subscribe to a term deposit.
-
Updated
Jan 11, 2018 - Jupyter Notebook
Use of machine learning to predict whether a customer would subscribe to a term deposit.
Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target
Machine Learning/Pattern Recognition Models to analyze and predict if a client will subscribe for a term deposit given his/her marketing campaign related data
The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit (variable y).
Bank marketing campaign success prediction
Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Our data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone ca…
Increase the effectiveness of the bank's telemarketing campaign.
Decision Support Software
This projects explores the bank marketing dataset using automatic EDA packages in R.
UCI Bank Marketing Machine Learning
The main objective is to build a predictive model that predicts whether a new client will subscribe to a term deposit or not, based on data from previous marketing campaigns.
The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe a term deposit.
The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. The classification goal is to predict if the client will subscribe to a term deposit (variable y).
bank marketing prediction for a term deposit campaign, identify non-potential customers
Bank Marketing Prediction using R
Prodigy InfoTech Data Science Internship Tasks
Add a description, image, and links to the bank-marketing-analysis topic page so that developers can more easily learn about it.
To associate your repository with the bank-marketing-analysis topic, visit your repo's landing page and select "manage topics."