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customer-segmentation

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This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

  • Updated Jun 14, 2024
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A topic designed by Warwick Business School requires students to enhance loan portfolio management by utilising cluster analysis to group borrowers with similar characteristics, enabling personalised loan products, targeted marketing strategies, and a better customer support process to serve the unique needs of each segment through cluster analysis

  • Updated May 4, 2024
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RFM-Analysis

This repository contains code and analysis for performing RFM (Recency, Frequency, Monetary) analysis on retail store customer data. The analysis is followed by customer segmentation using the KMeans clustering algorithm to gain insights into customer behavior and enable data-driven marketing strategies.

  • Updated Oct 23, 2023
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