In this project, a RFM model is implemented to relate to customers in each segment. Assessed the Data Quality, performed EDA using Python and created Dashboard using Tableau.

Customer Personality Analysis Using Clustering

This notebook provides some skills to perform financial analysis on economical data.

Customer Segmentation Anaylsis

This project shows how to perform customers segmentation using Machine Learning algorithms. Three techniques will be presented and compared: KMeans, Agglomerative Clustering ,Affinity Propagation and DBSCAN.

A Streamlit App for Customer Segmentation Project using Kmeans Clustering (Best Choice)

RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behaviour based customer segmentation. It groups customers based on their transaction history in other terms– how recently (R), how often (F) and how much (M) did they buy.

Can we use association mining and machine learning to understand groceries purchase? Can we predict products that a user will buy again, try for the first time or add to cart next during a session? Can we segment our customer base into several cohorts based on their preferred products and purchase behaviour?

The goal of the project is to group consumers into clusters using the elbow approach. The project also includes scatter plots to show the relationships between the variables and dataset's columns.

Customer Segmentation using Clustering (Machine Learning)

This project focus on customer analysis and segmentation. Which help to generate specific marketing strategies targeting different groups. RFM Analysis, Cohort Analysis, and K-means Clusters were conducted on a UK-based online retail transaction dataset with 1,067,371 rows of records hosted on the UCI Machine Learning Repository.

Analyzing a dataset containing data on various customers' annual spending amounts of diverse product categories for internal structure. Doing so would equip the distributor with insight into how to best structure their delivery service to meet the needs of each customer.

This is a project for the course "Machine Learning" - Master's degree in Data Science, University Milano-Bicocca

Data Science portfolio with projects I worked on for self-learning purpose.

A dataset of Customer Profile going into a Mall Reference: https://www.kaggle.com/vjchoudhary7/customer-segmentation-tutorial-in-python

This project develops a customer segmentation process related to a mail-order company in Germany.

Customer Segmentaton using RFM analysis

It is highly related to the Customer Segmentation problem, so with RFM Analysis itself as well

Analyzing retail sales data to craft targeted marketing, elevate customer experiences, and forecast future sales.

Conducted customer sales segmentation and affinity analysis on chip sales to identify groups to target for advertisements and promotions.