📊🎯✨ Harness the power of the RFM (Recency, Frequency, Monetary) method to cluster customers based on their purchase behavior! Gain valuable insights into distinct customer segments, enabling you to optimize marketing strategies and drive business growth. 📈💡🚀

Marketing Analytics with Python

This repository documents the journey from identifying a business problem to developing and implementing a solution that transforms marketing data analytics capabilities. The goal is to share our approach, insights and results to inspire and guide similar initiatives.

Business Marketing Response Dashboard Analysis to highlight customer demands, feedback and market trends analysis

A comprehensive project delved into the data analysis of various functions of a Hardware manufacturing company like Finance, Sales, Marketing & Supply Chain which will help to generate insights and make data driven decisions in these departments.