Growth Product Management

Growth and Acquisition Strategy Growth loops • Product strategy • A/B testing • Experiment metrics • Aarrr metrics framework • Target personas • Growth bottlenecks • Ansoff matrix • Product strategy business context • Experiment design • Project evaluation • Growth metrics

Activation and Retention Strategy Lifetime value • Customer retention tactics • Cohort analysis • Ux friction • Experiment design • Conversion rate • Activation metrics • User journey maps • Ice scoring model • Customer churn rate • Audience behavior tracking • User personas

Monetization Strategy Product monetization metrics • Product monetization strategy • Target personas • Premium value • Customer acquisition cost • Product monetization tactics • Product financial metrics • Cost per acquisition • Ux design principles • Product channel strategy • Growth metrics