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Brains as Brand

The Cultural Economy of Intellect under Competitive Authoritarianism

Miguel Moreno · University of Granada · Published: May 8, 2026

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Abstract

This monograph examines the period 2016–2026 through two phenomena that are more complementary than opposed: the resurgence of explicit anti-intellectualism in illiberal political movements, and the simultaneous aestheticisation of intellect in elite consumer culture. Drawing on critical political economy, cultural sociology and democratic theory, the book argues that both tendencies are correlative expressions of the marketisation of public reason under platform capitalism—and of the attendant erosion of the institutional infrastructures on which deliberative liberal democracy depends: universities, the press, public schooling.

Performative intellectualism, far from constituting a counter-current to political unreason, functions as its private aesthetic consolation: a mausoleum culture in which the display of knowledge has become a positional signal precisely as its exercise as a public habit has atrophied.

Keywords: anti-intellectualism · performative intellectualism · platform capitalism · mausoleum culture · deliberative democracy


Series

Social Epistemology Studies


Publication Details

Field Value
Author Miguel Moreno
ORCID 0000-0002-0746-9587
Affiliation University of Granada
Period covered 2016–2026
Published May 2026
Licence CC BY-NC-SA 4.0 International

Live Deployments

The monograph is available at the following URLs:

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Vercel (canonical) https://antiint.vercel.app/
GitHub Pages https://utilizas.github.io/antiint/
Netlify https://antiint.netlify.app/
Cloudflare Pages https://antiint.pages.dev/

Repository

https://github.com/utilizas/antiint.git

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Licence

This work is licensed under a Creative Commons Attribution–NonCommercial–ShareAlike 4.0 International Licence.

You are free to share and adapt the material for non-commercial purposes, provided that appropriate credit is given, a link to the licence is included, and any derivative works are distributed under the same licence.

CC BY-NC-SA 4.0


© 2026 Miguel Moreno · University of Granada

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Brains as Brand — The Cultural Economy of Intellect under Competitive Authoritarianism

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