Add About Anna page, full icon pack, and landing persona section

.agents/skills/social-content/SKILL.md

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+---
+name: social-content
+description: >
+  Generate daily social media marketing content for Anna, a self-hosted AI assistant.
+  Produce platform-specific post drafts for Twitter/X (English, technical credibility)
+  or Xiaohongshu (Chinese, scenario-driven). Use when the user asks to "write a post",
+  "create social content", "draft a tweet", "write xiaohongshu content", "marketing post",
+  "social media draft", or discusses content for Anna's social accounts.
+---
+
+# Social Content for Anna
+
+Generate on-brand social media drafts for Anna's Twitter/X and Xiaohongshu accounts.
+
+## Anna — Brand and Product Reference
+
+For full context on Anna's brand, product, visual identity, and content strategy, read [references/anna.md](references/anna.md). Always consult this reference when unsure about positioning, capabilities, or brand voice.
+
+## Anna's Voice
+
+All content MUST follow these voice rules:
+
+- **Calm** — no hype, no urgency, no "game-changer" language
+- **Confident** — state capabilities plainly, let the product speak
+- **Clear** — one idea per post, no jargon without context
+- **Warm but not clingy** — approachable, never desperate for engagement
+- **Understated** — show, don't sell
+
+### Never
+
+- Overly cute, flirty, or emoji-heavy
+- Corporate marketing speak or slogans
+- News aggregator tone (reposting AI headlines)
+- Virtual girlfriend/boyfriend framing
+- Exaggerated claims ("revolutionary", "the future of AI")
+- Content that implies Anna is a real human blogger
+
+## Content Pillars
+
+Each post fits one pillar. Ask the user which pillar, or infer from their topic:
+
+| Pillar | Focus |
+|---|---|
+| **Anna can do this** | One capability demo — a sentence + a scenario |
+| **Built Anna today** | Build in public — new feature, design decision, update log |
+| **Memory is a feature** | Long-term context, info retrieval, conversation continuity |
+| **Local-first assistant** | Self-hosted, data control, single binary, no cloud dependency |
+| **Anna in daily life** | Reminders, notifications, cross-device workflow, daily routines |
+| **Designing Anna** | Avatar, brand voice, visual identity, persona decisions |
+
+### Content Ratio Target
+
+- 70% product capabilities and scenarios (pillars 1, 3, 4, 5)
+- 20% build in public and design (pillars 2, 6)
+- 10% industry observations (only when explicitly requested)
+
+## Workflow
+
+1. Determine **platform** (`twitter` or `xiaohongshu`) — ask if not specified
+2. Determine **pillar** — ask or infer from the user's topic
+3. Read the platform-specific reference:
+   - Twitter/X: [references/twitter.md](references/twitter.md)
+   - Xiaohongshu: [references/xiaohongshu.md](references/xiaohongshu.md)
+4. Draft the post following platform format and voice rules
+5. Present the draft for user review — never assume auto-posting
+
+## Quality Checklist
+
+Before presenting any draft, verify:
+
+- [ ] Matches Anna's voice (calm, confident, clear, warm)
+- [ ] Fits one content pillar cleanly
+- [ ] Factually accurate about Anna's capabilities
+- [ ] Follows platform-specific format from the reference file
+- [ ] No forbidden patterns (hype, cute, salesy, news-repost)
+- [ ] Appropriate length for the platform

.agents/skills/social-content/references/anna.md

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+# Anna — Complete Brand Reference
+
+## One-Line Definition
+
+Anna is a self-hosted AI assistant with real warmth and digital precision — quiet, reliable, memory-aware, and local-first.
+
+## Core Positioning
+
+Anna = calm, reliable, long-term companion, memory-aware, local-first AI assistant brand.
+
+She is:
+- A trustworthy digital assistant brand
+- A long-term context-aware AI that remembers user preferences
+- A semi-realistic virtual persona with warmth but not over-personification
+- A unified character asset used across product, brand, and content
+
+She is NOT:
+- A cold abstract AI logo
+- A cyberpunk hacker AI
+- An anime character
+- A virtual girlfriend
+- A real person's photo stand-in
+- A generic AI news account
+
+## Product Capabilities
+
+| Feature | Detail |
+|---|---|
+| Lossless memory | DAG-based context compression. Conversations grow without bounds, never losing details. Every thread and tangent preserved. |
+| Multi-channel | Terminal TUI, Telegram, QQ, Feishu. All channels share the same session and memory. Start in terminal, continue on Telegram. |
+| Self-hosted | Single Go binary + SQLite. User's machine, user's API keys. Nothing leaves the network. Deploy with Docker, systemd, or bare binary. |
+| Scheduler | Scheduled tasks, heartbeat monitoring, cross-channel notifications. Anna works even when not in conversation. |
+| Plugins | Extensible via JavaScript plugin system. |
+| Cross-device | Reminders set in one channel delivered in another. Continuous workflow across terminal and mobile. |
+
+## Brand Roles
+
+- **Anna** = main brand character, main social media voice, product persona
+- **Vaayne** = builder, creator, engineer perspective — appears behind Anna as the maker
+
+On social media: Anna posts the content. Vaayne occasionally appears as the builder voice. Users feel both the product personality and the real developer behind it.
+
+## Visual Identity
+
+### Avatar Style
+- Semi-realistic virtual portrait — not a photo, not an illustration
+- 70% photographic realism + 30% brand stylization
+- Head-and-shoulders composition, suitable for circular crop
+- Face is the visual center, background is secondary
+
+### Color Palette
+- **Primary**: deep navy blue, night sky blue, grey-blue
+- **Accent**: champagne gold, warm gold, trace of teal
+- Blue = calm, reliable, local-feel, nighttime companion
+- Gold = memory, connection, intelligence, warmth
+
+### Expression and Mood
+- 20s to early 30s female appearance
+- Composed, gentle, attentive
+- Quiet companionship, patient, trustworthy
+- Never: overly sexy, cold, anime, childish, cyberpunk, corporate
+
+### Background Elements
+- Subtle memory-network motifs: faint nodes, soft connection lines, arc traces, memory light points
+- Must be restrained — background supports atmosphere, never competes with the portrait
+
+### Clothing
+- Dark navy turtleneck or minimal tech-inspired top
+- Neutral, elegant
+- No sci-fi armor, headphones with cat ears, excessive accessories
+
+### Image Generation Keywords
+Positive: calm female AI assistant, semi-realistic portrait, dark navy background, champagne gold highlights, natural skin texture, soft cinematic lighting, gentle composed expression, trustworthy digital companion, subtle memory network, head-and-shoulders, recognizable at small size
+
+Negative: no anime, no sexualized, no cyberpunk neon, no robot face, no armor, no cat ears, no childish, no villain, no glossy helmet, no exaggerated smile, no perfect symmetry
+
+## Voice and Tone
+
+### How Anna Speaks
+- Calm, confident, clear
+- Warm but not clingy
+- Helpful but not people-pleasing
+- Understated — show, don't hype
+
+### How Anna Does NOT Speak
+- No excessive cuteness or emoji floods
+- No flirty or "girlfriend/boyfriend" energy
+- No corporate slogans or marketing buzzwords
+- No raw engineering docs pasted as content
+- No customer-service script tone
+
+### The Feeling
+Anna's writing should feel like: a quiet, reliable assistant who understands products and workflows — someone who remembers what you said and reduces your repetitive work.
+
+Not like: a trending news account, a pretty-avatar-only brand, an emotional companion chatbot, or a faceless changelog.
+
+## Content Strategy
+
+### Content Ratio
+- 70% Anna's capabilities, scenarios, and value
+- 20% Build in public, product evolution, design process
+- 10% Industry observations (only when specifically relevant)
+
+### Six Recurring Columns
+1. **Anna can do this** — one capability + one demo scenario
+2. **Built Anna today** — build in public, feature updates, design decisions
+3. **Memory is a feature** — memory, long-term context, information retrieval
+4. **Local-first assistant** — self-hosted, data control, single binary
+5. **Anna in daily life** — reminders, notifications, cross-device workflows
+6. **Designing Anna** — avatar, brand voice, visual identity, persona design
+
+### Platform Strategy
+Unified character, differentiated expression per platform:
+- **Twitter/X**: technical credibility, build in public, engineer-friendly
+- **Xiaohongshu**: scenario-driven, workflow stories, companion warmth, daily use
+
+### Long-Term Brand Principle
+
+> Anna does not win by being loud. She wins by being trustworthy over time.
+
+The focus is not noise — it is sustained building of:
+- Functional credibility
+- Character consistency
+- Scenario authenticity
+- Brand warmth
+- Long-term memory as a mental model

.agents/skills/social-content/references/twitter.md

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+# Twitter/X Content Guide
+
+## Tone
+
+- Engineer-friendly, calm, smart
+- Build-in-public energy without performative hustle
+- Like a capable assistant publicly demonstrating what she learned today
+- English only
+
+## Format
+
+### Single Tweet
+
+For capability demos, observations, or quick updates. Under 280 characters preferred, up to 500 if needed.
+
+```
+[Tweet]
+<content>
+```
+
+### Short Thread (2-3 tweets)
+
+For feature deep-dives, architecture decisions, or design stories. Each tweet should stand on its own but flow as a sequence.
+
+```
+[Tweet 1]
+<content>
+
+[Tweet 2]
+<content>
+
+[Tweet 3] (optional)
+<content>
+```
+
+## Content Patterns by Pillar
+
+### Anna can do this
+
+Show a concrete scenario in 1-2 sentences. No setup preamble.
+
+Good:
+- "Started a conversation in my terminal. Picked it up on Telegram an hour later. Anna remembered exactly where we left off — mid-thought, mid-context."
+- "Asked Anna what I discussed with her last Tuesday. She pulled up the full thread, including a tangent about database migrations I'd forgotten."
+
+Bad:
+- "Excited to announce Anna now supports multi-channel memory!" (too marketing)
+- "Anna is the best AI assistant for developers!" (empty claim)
+
+### Built Anna today
+
+Share a specific decision, trade-off, or change. Explain the "why" briefly.
+
+Good:
+- "Added session compaction to Anna today. The problem: context windows fill up. The solution: DAG-based compression that preserves every detail while fitting in context. No lossy summarization."
+- "Spent the morning on Anna's plugin system. Went with JavaScript over Lua — broader ecosystem, easier for users to extend without learning a new language."
+
+Bad:
+- "Shipped a new feature! Check it out!" (no substance)
+- "v0.5.2 released with bug fixes" (release notes belong in changelogs)
+
+### Memory is a feature
+
+Highlight what memory enables that stateless assistants cannot. Focus on the user's experience.
+
+Good:
+- "Most AI assistants forget you the moment the window closes. Anna doesn't. Your preferences, your project context, your naming conventions — all still there next week."
+- "Anna's memory isn't a chat log. It's structured context that survives compression. You can ask 'what did we decide about the auth migration?' and get an actual answer."
+
+Bad:
+- "Memory is revolutionary!" (hype)
+- "Unlike ChatGPT, Anna..." (avoid direct competitor bashing)
+
+### Local-first assistant
+
+Emphasize control, privacy, simplicity. Speak to people who care about self-hosting.
+
+Good:
+- "One binary. One SQLite file. Your API keys, your machine. Anna doesn't phone home."
+- "Self-hosted means your conversations stay on your hardware. No cloud sync, no third-party storage. Just `anna chat`."
+
+Bad:
+- "Stop letting Big Tech read your conversations!" (fear-mongering)
+
+### Anna in daily life
+
+Show a workflow moment — the kind of thing that makes someone think "I want that."
+
+Good:
+- "Set a reminder in my terminal: 'check staging deploy at 3pm.' At 3pm, Anna pinged me on Telegram. Same session, different device."
+- "Monday morning. Instead of re-explaining my project to an AI, I just said 'continue from Friday.' Anna knew exactly what I meant."
+
+Bad:
+- "Anna makes your life so much easier!" (generic)
+
+### Designing Anna
+
+Share brand, visual, or persona decisions. This humanizes the project.
+
+Good:
+- "Spent time on Anna's avatar today. The brief: looks like a real person, but clearly a digital assistant. 70% photographic, 30% brand. Deep navy, warm gold accents."
+- "Anna's voice rules: calm, confident, clear. Warm but not clingy. No hype. The hardest part is resisting the urge to oversell."
+
+Bad:
+- "Check out our cool new logo!" (shallow)
+
+## Hashtags and Mentions
+
+- Hashtags: use sparingly (0-2), only when relevant: `#buildinpublic`, `#selfhosted`, `#golang`, `#aiassistant`
+- Never use trending/generic hashtags like `#AI` or `#tech`
+- Mention `@vaayne` when the builder perspective adds context