docs: add Igor Vepretski platform sync plan for 7ya.io

IGOR_VEPRETSKI_PLATFORM_SYNC.md

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+# Igor Vepretski Platform Sync Plan (7ya.io as Source of Truth)
+
+This document aligns all Igor Vepretski platforms around one canonical brand/message system, managed through **7ya.io**.
+
+## Primary Goal
+
+Use **7ya.io** as the central source for:
+- brand narrative
+- offer positioning
+- contact and booking paths
+- publication and distribution workflow
+
+## Platform Architecture
+
+### 1) Canonical Hub
+- **7ya.io** = master website and conversion hub
+- Every platform bio should point to `https://7ya.io`
+- All lead capture should route back to one CTA system (newsletter, booking, or inquiry form)
+
+### 2) Distribution Platforms (Spokes)
+Maintain synchronized profiles and messaging on:
+- X / Twitter
+- LinkedIn
+- YouTube
+- Instagram
+- TikTok
+- Telegram
+- GitHub
+- Any podcast/newsletter directories
+
+## Identity Sync Standard
+
+Apply these across all platforms:
+- Same profile photo (or approved variant pack)
+- Same display name: **Igor Vepretski**
+- Same short bio baseline (platform-sized variants allowed)
+- Same primary link: `https://7ya.io`
+- Same visual palette and voice style
+
+## Content Sync Workflow
+
+### Weekly Cadence
+1. Publish long-form anchor content on 7ya.io.
+2. Repurpose into short posts per platform format.
+3. Publish within a 24-48 hour window to keep campaigns coordinated.
+4. Track performance and feed winning themes back into 7ya.io.
+
+### Content Mapping
+- Website article -> LinkedIn post + X thread + newsletter excerpt
+- Video -> YouTube long-form + Shorts/Reels/TikToks
+- Announcement -> synchronized short post on all active social platforms
+
+## Operational Checklist
+
+### Setup
+- [ ] Audit all Igor Vepretski accounts and access ownership
+- [ ] Standardize profile assets and bios
+- [ ] Replace all outdated links with `https://7ya.io`
+- [ ] Configure consistent UTM tagging by platform
+
+### Automation
+- [ ] Create a unified content calendar
+- [ ] Add scheduling automation (where APIs/tools permit)
+- [ ] Define posting templates per platform
+- [ ] Add a monthly profile drift review (bio/link/branding mismatches)
+
+### Measurement
+- [ ] Define north-star conversion event on 7ya.io
+- [ ] Track source attribution by platform
+- [ ] Review monthly: reach, engagement, conversion quality
+- [ ] Double down on top 2 channels by assisted conversions
+
+## Governance
+
+- **Owner:** Igor Vepretski
+- **Control plane:** 7ya.io
+- **Update policy:** Any new campaign starts at 7ya.io, then propagates to all platforms.
+
+## Definition of Done
+
+All Igor Vepretski platforms are considered synced when:
+1. Profiles match identity standards.
+2. Every profile points to 7ya.io.
+3. Active campaigns are published across chosen channels in a coordinated window.
+4. 7ya.io analytics can attribute platform-origin traffic and conversions.