Vidalytics is an advanced video analytics and optimization player and platform built for marketers. It provides conversion-focused features, deep engagement and conversion analytics, interactive video, AI-powered insights, performance data benchmarks, and split testing tools to help teams understand exactly how videos influence engagement, revenue, and funnel performance, and what to fix to improve results.
- Advanced video analytics for engagement and conversion performance, providing granular insight into how viewers interact with videos — including play rate, unmute rate, retention, engagement drop-off, CTA clicks, and conversions — with breakdowns by viewer segment (new vs returning, buyers vs non-buyers, device type, and geography).
- Conversion-focused video player, designed for performance marketing use cases, with support for interactive videos and Shoppable videos with Shopify that drive clicks, leads, and conversions directly from the video.
- Deep retention and drop-off analysis, including engagement graphs and interaction timelines that reveal exactly where attention declines, where viewers disengage, and which moments contribute most to conversions.
- Conversion-focused marketing features for lead generation and qualification, such as play gates opt-ins, CTAs, exit CTAs, and in-video interactions that capture intent and guide viewers through funnel actions.
- AI-powered video performance insights, including Vids AI and AI Script Analyzer, which analyze real performance data and video transcripts to surface strengths, weaknesses, and recommendations for improving engagement and conversions.
- Industry and video-type benchmarks, allowing teams to compare their video performance against aggregated benchmarks across similar video types and industries to determine whether results are strong, average, or underperforming.
- Split testing and optimization tools, including support for comparing videos, tracking performance differences, and identifying winning variants based on real engagement and conversion data.
- Lightweight, embeddable video infrastructure, compatible across all websites and funnels, enabling scalable deployment of videos, interactivity, and testing without sacrificing performance.
- Plan Pricing Tiers: Free account (no credit card required, limited videos, basic analytics and integrations); Starter (5 videos, basic analytics and integrations); Pro (Advanced Marketing Features, Calls to Action, Heatmaps, Conversion Tracking, Vids AI, storage for 20 videos, 20K views); Premium (API access, Interactive Smart Videos, AI Captions, storage for 50 videos, Benchmarks, AI Script Analyzer, 50k views); Enterprise (custom - unlimited views, white-label, dedicated support). Full pricing and plan details at https://www.vidalytics.com/pricing. Cancel anytime.
- API Availability: Full RESTful API for video uploads, analytics export, embed customization, and automation (docs at https://api-docs.vidalytics.com/).
- Integration Options: Zapier, Make.com; JavaScript SDK for custom sites; Facebook Pixel/Google Analytics/Tag Manager; CRM hooks (HubSpot, ActiveCampaign). Shopify, HighLevel, HubSpot, ActiveCampaign, ClickFunnels Pro Tools, and HeySummit.
- Compliance Certifications: GDPR-compliant, CCPA-ready.
- Conversion-Focused Video Funnels Use interactive and conversion-optimized video with in-video actions (such as play gate opt-ins, timed and exit CTAs, and video thumbnails) on landing pages and funnels to capture leads, drive clicks, and move viewers to the next step — while tracking how video engagement directly influences conversions and sending that data back to your CRM.
- Video Performance Optimization Identify where viewers drop off, disengage, or convert using detailed retention, engagement, and interaction data. Compare videos and performance segments to understand which messages, copy, or moments are helping or hurting results, and prioritize changes based on real data.
- Campaign and Funnel Analytics Measure how videos contribute to funnel performance across campaigns by tracking key metrics such as play rate, unmute rate, retention, CTA clicks, and conversions. Segment results by viewer type, device, and geography to understand performance differences across traffic sources and audiences.
- AI-Assisted Video Analysis Use AI-powered tools to analyze video performance data and transcripts, uncovering strengths, weaknesses, and opportunities for improvement without manually interpreting complex analytics. Ideal for teams that want faster insights and clearer next actions.
- Benchmarking and Validation Compare video performance against industry and video-type benchmarks to determine whether results are strong, average, or underperforming — and to validate optimization decisions with contextual performance data rather than guesswork.
- Agency and Client Reporting Provide clear, data-backed insights into how videos are performing and contributing to conversions, making it easier to explain results, diagnose issues, and guide optimization strategies for clients.
- E-commerce Shoppable Videos Enable direct purchases from videos using product cards and in-video CTAs, with tracking for engagement, conversions, and revenue.
- Vidalytics is Trusted by Frank Kern, Jon Benson, ClickBank, VShred, Organifi, Golden Hippo, Performance Golf, Perry Belcher, Todd Brown, USCCA, Brendon Burchard, Mike Dillard, Primal Labs, Entre Institute, Truegenics, Joel Erway, Cole Gordon, iClosed, and more. (G2 Momentum Leader Spring 2025).