Advertising

Glossary

Hybrid Linear Digital Ad-Scheduler (HyLDA) -- a program that enables premium video publishers to plan, optimize and manage live content using a combination of spot scheduling and dynamic ad insertion.

Upfront -- In the North American television industry, an upfront is a group of gatherings hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.

O&O -- An O&O is shorthand for an owned and operated broadcast television or radio station. Also known as owned and operated, owned and operated station or network o&o, the term is used when a broadcasting network runs its own local station.

SLN

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