Release 2.7.5
๐ v2.7.5 โ Reference Demo Framework for AEM Edge Delivery
First Release of FY26
โจ Highlights โ Headless Personalization Demo
This release introduces a comprehensive Headless Personalization Demo, showcasing progressive personalization maturity across Adobe Experience Cloud.
๐น End-to-End Personalization Flows
A structured set of four demo flows illustrating how personalization evolves from anonymous delivery to real-time, profile-driven experiences:
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Flow 1: Anonymous Personalization (Headless Foundation)
- Pure anonymous experience with no user identity
- App fetches content directly from AEM via headless APIs
- Supports instant multi-brand switching
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Flow 2: AEM-Driven Personalization (Content-Led Personalization)
- Personas defined in AEM using Content Fragments
- Unlimited persona attributes supported
- Adobe Target uses AEM persona attributes to deliver personalized offers
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Flow 3: AEM + Target Personalization (Persona-Based Experience Targeting)
- Audiences and offers authored in Adobe Target
- AEM personas drive audience qualification
- App fetches the matching offer from Target on login
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Flow 4: Full-Stack Real-Time Personalization (AEM + Target + RT-CDP)
- Personas and attributes sourced from Real-Time CDP
- Target uses RT-CDP audiences for real-time decisioning
- App retrieves personalized content based on live profile data
๐ Enhancements & Bug Fixes
- Carousel fixes
- Performance and accessibility improvements
- Updated AEM Forms libraries
- CF Block bug fixes for CTA URLs
- Video component bug fixes
- Ability to name sections
- Reorganized component list for improved authoring experience
- New section background image styling options
๐ผ Dynamic Media
- Dynamic Media Image v2 โ Introduced in Beta with new centralized DAM Architecture for URL handling and delivery.
๐ฎ Coming Next
Early visibility into whatโs actively in progress for upcoming releases:
- Dynamic Media Video โ New player capabilities and enhanced video delivery
- Document Authoring (DA) Enhancements โ Continued improvements to authoring workflows
- Adobe Journey Optimizer (AJO) Integration โ Cross-channel journey orchestration for Headless Personalization use cases
๐ Documentation & Demos
For documentation, demos, and setup guidance, check out:
๐ https://referencedemo.adobe.com