Drive AI Sales — Complete Marketing & Lead Generation System

Owner: Brandon Rose, CEO — Drive AI Sales Inc. Website: www.driveaisales.com Live: bprofits.github.io/driveai

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What This Is

A full marketing website and lead generation system for Drive AI Sales, targeting dealership GMs and dealer principals. Built on the StoryBrand framework — the diagnostic creates self-awareness, the nurture sequence builds urgency, and the discovery call is the natural next step.

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File Inventory

Website

File	URL Target	Purpose
index.html	driveaisales.com	Main marketing site — hero, problem, how it works, proof, CTA
pricing.html	driveaisales.com/pricing	Plans & pricing page (3 tiers + enterprise + add-ons)
diagnostic.html	driveaisales.com/diagnostic	7-question interactive assessment
discovery.html	driveaisales.com/discovery	Calendar booking page for discovery calls
audit-report.html	Internal / PDF export	Lead Response Audit one-pager for prospects

Email Templates (GHL Coded)

File	Path	Day	Subject Line
email-score-delivery.html	All	0 (Immediate)	Your Dealership Lead Leak Score: [X/21]
Path A — Took Assessment
nurture-pathA-email2.html	A	Day 2	The 5-minute rule your CRM can't enforce
nurture-pathA-email3.html	A	Day 4	"We picked up 11 extra deals in the first month"
nurture-pathA-email4.html	A+B+C	Day 6	"My salespeople won't use it"
nurture-pathA-email5.html	A+B+C	Day 8	You don't have a CRM problem. You have a speed problem.
nurture-pathA-email6.html	A+B+C	Day 10	Let's find out what you're leaving on the table
Path B — Downloaded Resource
nurture-pathB-email1.html	B	Day 0	You downloaded our guide — here's what to do next
nurture-pathB-email2.html	B	Day 2	The number that keeps GMs up at night
Path C — Cold Outreach
nurture-pathC-email1.html	C	Day 0	Your leads are calling back — but not you
nurture-pathC-email2.html	C	Day 2	I ran a secret audit on 50 dealerships

Assets

Directory	Contents
logo/	8 logo variants (wordmark, badge icons, favicons) — small format
banner/	8 banner variants at 2048×1152px (social/YouTube)

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Branding

Token	Hex	Usage
Black	#070707	Page background
Dark	#0E0E0E	Callout backgrounds
Card	#131313	Card backgrounds
Border	#242424	Borders, dividers
Orange	#E87A00	Primary accent, buttons, "AI" wordmark
Orange Dim	#B85E00	Hover states
Cream	#F4DEC9	Body text on dark backgrounds
Cream Dim	#B8956F	Secondary text
White	#FAFAFA	Headings
Muted	#5A5550	Tertiary text, labels

Fonts: Bebas Neue (headlines) + Barlow / Barlow Condensed (body/labels) via Google Fonts. Emails use Arial safe stack.

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How It Works

Funnel Flow

Prospect visits driveaisales.com
        │
        ▼
┌──────────���──────────────────┐
│  Marketing Website (index)  │
│  Problem → Solution → Proof │
│  CTA → Diagnostic           │
└─────────────┬───────────────┘
              │
              ▼
┌─────────────────────────────┐
│  7-Question Assessment      │
│  (auto-advance on click,    │
│   progress bar, 2 min)      │
└─────────────┬───────────────┘
              │
              ▼
┌─────────────────────────────┐
│  Contact Form               │
│  (name, email, phone,       │
│   dealership, role)         │
└─────────────┬───────────────┘
              │
              ▼
┌────────────────────���────────┐
│  Instant Results Screen     │
│  - Score circle (X/21)      │
│  - Tier name + description  │
│  - Revenue estimate ($X/mo) │
│  - Weakest areas list       │
│  - CTA → Book Discovery    │
└─────────────┬───────────────┘
              │
              ▼ (simultaneously)
┌─────────────────────────────┐
│  POST to GHL Webhook        │
│  → Create/tag contact       │
│  → Store scores             │
│  → Send score email         │
│  → Start nurture sequence   │
└─────────────────────────────┘

Scoring

Each of the 7 questions scores 0-3 points. Total out of 21.

Score	Tier	Meaning
18-21	The Machine	Top 5%. Minor optimization possible.
12-17	The Grinder	Good team, cracked process. Biggest ROI segment.
6-11	The Firefighter	Working hard, losing ground. Needs a system.
0-5	Code Red	Leads dying in inbox. Massive opportunity.

Nurture Paths

Path	Trigger	Unique Emails	Then Merges Into
A	Completed diagnostic	Score delivery + emails 2-3	Emails 4-5-6 (shared)
B	Downloaded PDF resource	Emails B1-B2 (bridge to diagnostic)	Emails 4-5-6 (shared)
C	Cold outreach	Emails C1-C2 (trust from zero)	Emails 4-5-6 (shared)

Multi-channel per path: Email + SMS + Wanda voicemail drops + LinkedIn connection.

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Webhook Payload

{
  "firstName": "string",
  "lastName": "string",
  "email": "string",
  "phone": "string",
  "dealership": "string",
  "role": "GM|DP|SM|BDC|Marketing|Other",
  "totalScore": 0-21,
  "tier": "The Machine|The Grinder|The Firefighter|Code Red",
  "q1_leadResponse": 0-3,
  "q2_followUp": 0-3,
  "q3_showRate": 0-3,
  "q4_staffEfficiency": 0-3,
  "q5_crmUtilization": 0-3,
  "q6_scalability": 0-3,
  "q7_competitive": 0-3,
  "revEstimateLow": "number",
  "revEstimateHigh": "number",
  "weakestAreas": "comma-separated list",
  "source": "diagnostic"
}

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GHL Custom Values Used in Emails

GHL Variable	Source	Used In
{{contact.first_name}}	Contact record	All emails
{{custom.totalScore}}	Webhook payload	Score delivery email
{{custom.tier}}	Webhook payload	Score delivery email
{{custom.revEstimateLow}}	Webhook payload	Score delivery + Email 6 P.S.
{{custom.revEstimateHigh}}	Webhook payload	Score delivery + Email 6 P.S.
{{custom.weakestAreas}}	Webhook payload	Score delivery email
{{contact.unsubscribe_link}}	GHL system	All email footers

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Setup Checklist

• Create GHL webhook for diagnostic form submissions
• Replace WEBHOOK_URL_HERE in diagnostic.html with actual webhook URL
• Create GHL custom fields: totalScore, tier, revEstimateLow, revEstimateHigh, weakestAreas, q1-q7 scores
• Create GHL workflow: webhook trigger → create contact → tag tier → store scores → send score email → start drip
• Create GHL calendar for discovery calls
• Replace calendar embed placeholder in discovery.html with actual GHL calendar iframe
• Point driveaisales.com domain to GitHub Pages (CNAME)
• Create 10 GHL coded email templates (score delivery + 6 Path A + 2 Path B + 2 Path C)
• Set up SMS parallel touches (Days 0, 6, 10)
• Configure Wanda voicemail drop (Day 4)
• Set up LinkedIn connection automation (Day 8)
• Build monthly re-engagement sequence (seasonal hooks)
• Build referral email (Day 30 post-client-win)
• Create Lead Response Audit PDF template from audit-report.html

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Anti-Spam

The diagnostic form includes:

• Honeypot field (hidden "company" input — bots fill it, humans don't)
• Time check (form rejects submissions within 4 seconds of page load)
• addEventListener binding (no inline onclick — safe for embedding)

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Built by Claudette for Bond. Copy from the StoryBrand playbook. Replace [brackets] with real data as it becomes available.