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Personas and Scenarios
42 year old Male from Dublin, California
Carson is a reseller of goods on ebay and other apps. This role is their main form of income. They are somewhat tech savvy, but impatient and easily angered with their tech. They dislike missing out on product drops as it affects their income. His day to day is mostly sitting at home refreshing media and shopping sites while rotting to videos. They prefer products that come in drops and are exclusive as they are big money. Especially ones that move quickly in the market like what's trendy.
Goals:
- Get product alerts fast,
- Get drop alerts,
- Quickly get access to trendy items
21 year old female from Santa Monica
She is a full time student at UCLA in Communication Studies, who hopes to work with children at some point. She likes to set up her classes to be in the earlier half of the day so she can hang out with friends. She really enjoys finding the right gifts for the right person. Recently she moved into an apartment with her friends and likes to make the place feel homely and just right. She prefers buying the perfect product after browsing options and reviews, often not even buying something as it's not good enough. Her friends like to hang out with her by going to malls and shopping centers to look around.
Goals:
- Browse and search products based on categories
- Find the perfect product
39 year old Male from Sacramento, CA
He is a father of 2 girls in a suburb neighborhood of Sacramento. He is a Civil Engineer who is well off and his wife takes on the stay at home mother role. His job pays well and isn't too much work but he looks forward to being home with family everyday. Most of his hangouts now involve bringing his family to outdoor activities with his friends, like a day at the river or going to the park. He dotes on his daughters too much and anything they remotely mention he buys for them. This often leads to him overspending and buying too many products. He wishes he could start setting reminders for sales so he can lessen the blow to their bank accounts.
Goals:
- Sale alerts to spend less money
- Be able to search through products easily
30 year old Nonbinary from Ohio City, Ohio
They recently graduated from Miami University with a Masters Degree in English Literature. They live in an apartment complex with 2 other roommates. No pets are allowed in the apartment. They work as an editor for a newspaper. In their spare time they like to hangout with their roommates and play board and card games. Through this they like to keep up to date with the latest products coming out for TCGs.
Goals:
- Purchase the latest TCG product when it comes out
- Know when the newest TCG product is released
Is a 62 year old Male from Angoon, Alaska
Collins is retired and so is on a fixed income. They only look to buy things that they specifically need and do not do a lot of browsing. Also purchases things only once they are on a good sale. They have a decent grasp on technology and how to use it. Spends most of their time relaxing at home working on random types of projects in the garage. Fixing furniture and the like. Also doing some random woodworking tasks.
Goals:
- Know when an item goes on a deep sale
Carson hears about a new concert headlining with some very popular artists and wants to get some tickets so that he can sell them later at a markup. He sits in front of his computer for the entire day refreshing the page to make sure that he can get the product first.
Chloe's best friend Cami’s birthday is coming up next month. She needs to get just the right gift for her as it's her 21st but can't browse in person as Cami is always there too. She hopes to browse online for products Cami may like and set up reminders to buy them if they go on sale before the day comes closer.
It's the weekend and Corbin is at the river with his family. His girls mention wanting to float on tubes down the current. But he doesn’t know what options of products there are for him to buy. He also shouldn't buy it any time soon as they are going out of the country for a month. He hopes to find one online on sale he can order while away and his neighbors will bring it in the house.
Clarence has heard about a new set being released for their favorite TCG. They want to make sure that they are able to get some of the product before scalpers take all of it.
Collins is working on a project in his garage but needs a certain drill bit for part of it. He does not want to spend full price on the drill bit though and so periodically checks for when it goes on sale.