Deepened seo-geo-aeo (→ skill v1.2.0) with practitioner lessons folded from a founder's "35k organic clicks/month" write-up.
Changed
- Site architecture & internal linking — group pages under a parent hub, lean nav, breadcrumbs, don't over-link.
- Sharper slugs (3–4 lowercase hyphenated keyword words; never integer/ID slugs) + iterate meta on CTR in Search Console.
- Don't over-optimize guardrail — no keyword-stuffing / thin pSEO / padding (with the authority-exception note).
- Off-page & authority — honest that backlinks are the #1 lever the audit can't measure, plus the ethical bootstrapper link-earning playbook.