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@github-actions github-actions released this 01 Sep 19:53
· 8 commits to master since this release
v2.0.0
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v2.0.0 — Architectural Rewrite (Breaking Release)

⚠ Breaking Change: This is a complete architectural rewrite. Existing code using v1.x will need to be updated — see the migration guide below.

What's New

  • New core engine built on Polars — significantly faster data processing for large journey datasets
  • Revenue-based attribution — preprocessing, core, models, and reporting now support conversion_value as revenue instead of just conversion counts
  • New import path — the public API has been reorganised for clarity
  • Updated and expanded test suite — unit tests rewritten to cover the new architecture
  • Examples moved to examples/ — including usage of the conversion_value_as_frequency parameter for Markov chains

Migration Guide

v1.x v2.0.0
Import from marketing_attribution_models.MAM import MAM from mam.core import MAM
Python >=3.8 >=3.12
Engine pandas Polars

The legacy v1 code is preserved under codigo_legado/ for reference.

Pull Requests

  • #103 — Nova MAM v2.0.0 — Architectural Migration
  • #104 — Revenue-based attribution support
  • #105 — CI: Trusted Publisher setup for PyPI

Full Changelog: v1.0.11...v2.0.0

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