📱 App Store & Play Store Screenshot Requirements

This guide outlines the required specifications for uploading mobile app screenshots to the Apple App Store and Google Play Store, including formats, sizes, devices, and best practices. It is designed to help you avoid common rejection issues and ensure your screenshots meet platform standards.

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🍎 Apple App Store Screenshot Requirements

✅ Format

• PNG or JPG format only
• No alpha channels (no transparency allowed)

📐 Required Device Sizes & Dimensions

You must upload screenshots for four Apple device types:

Device	Dimensions (W x H)	Screenshot Count	Example Device
iPhone 6.5" Display	1242 x 2688 px	Minimum 4	iPhone XS Max, iPhone XR
iPhone 5.5" Display	1242 x 2208 px	Minimum 4	iPhone 6s Plus, 7 Plus, 8 Plus
iPad Pro 12.9" (3rd Gen)	2048 x 2732 px	Minimum 4	iPad Pro (2018)
iPad Pro 12.9" (2nd Gen)	2048 x 2732 px	Minimum 4	iPad Pro (2017)

🔍 UI Requirement

• At least one screenshot must show the app in actual use.
• Avoid using purely promotional graphics — your screenshots must reflect the real UI.

📱 Device Frames

If you use device mockups (frames) in your screenshots:

• Make sure you match the correct device for the size.
• Example: A screenshot meant for iPhone 6.5" must show the app inside an iPhone XS Max or XR frame.

❌ Avoid These Mistakes

• Do not show an iPhone X for a 6.5" requirement.
• Do not submit screenshots without any real app UI.

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🤖 Google Play Store Screenshot Requirements

✅ Format

• PNG or JPG
• Max size: 8 MB per screenshot

📱 Screenshot Guidelines

Type	Specs
Aspect Ratio	16:9 (landscape) or 9:16 (portrait)
Min size	320 px on the shorter side
Max size	3840 px on the longer side
Quantity	Minimum 2, Maximum 8

🌟 Feature Graphic

Type	Specs
Format	PNG or JPG
Size	1024 x 500 px
Max Size	1 MB

🧼 Clean Branding

• Do not include any mention of Google, Android, or the Play Store in your screenshots.

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🖼️ Screenshot Examples

iPhone 6.5" Display Screenshot Example

iPad Pro 12.9" Display Screenshot Example

Google Play Screenshot Example

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🧠 Best Practices

• Use concise, clear captions on each screen.
• Highlight core features (onboarding, dashboard, main features).
• Keep text large and readable.
• Stay consistent in style and color across all screenshots.

For more detailed guidance:

• Apple App Store Submission Guidelines
• Google Play Console Help

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✅ Tip: Use tools like Figma, Sketch, Photoshop, or screenshot generators (e.g. LaunchMatic, Previewed) to create polished, device-framed screenshots efficiently.

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Last Updated: May 22, 2025