feat: trademark terms on /brand, and name Makisuo, Inc. as the owning entity

[JeremyFunk]

What

Adds section 05 — Terms to /brand (and its /brand.md twin), and reconciles the legal entity name across the whole repo.

Why the section

/brand granted the artwork with no boundary: "take what you need — no permission required, and no need to ask first", and nothing at all about the name. On a source-available project that points the wrong way. The licence hands a forker every line of the code and none of the marks, but the page most likely to be read by whoever is forking said only that the assets were free.

FSL-1.1-ALv2 already withholds trademarks in its own Trademarks clause, and the Apache 2.0 it converts to withholds them again in §6. So this is a restatement for people who will never open LICENSE, not a new grant. It also states the other half out loud: describing what you built ("a fork of Maple", "built on Maple", "compatible with Maple") is protected nominative use, and a policy pretending otherwise would be unenforceable and would read as bluster.

Scoped to what a rebranded fork actually turns on:

• licence ≠ trademark, forks rename
• no use in product names, domains, or handles
• no implied endorsement or partnership
• revocability

Deliberately not included: a merchandise ban and a standalone trademark-registration clause. Both appear in well under half of the comparable policies surveyed (Rust, CNCF/Linux Foundation, Kubernetes, Grafana, HashiCorp, Docker, Mozilla, PSF, PostgreSQL), and neither bears on the fork case. Mark modification is already covered four times over by section 04.

Register is closer to PostHog than to Docker, which is the right reference class for this page. Rust's 2023 trademark-policy backlash is the documented failure mode for over-lawyering a brand page.

The ownership record named five different parties

Location	Was	Now
TermsContent.astro ×3, PrivacyContent.astro ×1	Makisuo LLC	Makisuo, Inc.
root LICENSE (FSL-1.1-ALv2)	David Granzin	Makisuo, Inc.
packages/{effect-sdk,browser,alchemy-maple}/LICENSE	Maple Tech Labs	Makisuo, Inc.
lib/clickhouse-builder/LICENSE	Maple	Makisuo, Inc.
footer messages/{en,ja,ko}.json	© 2026 Maple. All rights reserved.	© 2026 Makisuo, Inc.
brand.astro, brand.md.ts	(no statement)	Makisuo, Inc.
alchemy-maple, clickhouse-builder package.json author	Maple Tech Labs	Makisuo, Inc.

The company is incorporated, so Terms and Privacy — the two documents that actually bind users, including the limitation-of-liability clause — were naming an entity that does not exist. That is the most serious item here.

Updating the root LICENSE also matters structurally: the FSL defines Licensor generically as "The party offering the Software", so the Notice copyright line is what identifies them. The "we" in its Trademarks clause now resolves to the same entity the brand page names.

Vendored copyright is untouched — lib/llm stays with opencode, lib/thinking-orbs with Jakub Antalik.

The footer

© 2026 Maple. All rights reserved. was two problems in one line: Maple is a product, not a legal person, and "all rights reserved" contradicts the FSL-1.1 → Apache 2.0 badge rendered 12px to its right in the same flex row.

"All rights reserved" is dropped rather than reworded: a Buenos Aires Convention formality, obsolete since 2000, and the badge already does the licensing work accurately. Side benefit, the string is locale-neutral, so the ja and ko footers no longer carry untranslated English.

src/paraglide/messages/*.js are regenerated. They are tracked despite paraglide writing its own .gitignore, so they have to stay in sync with the message JSONs.

Reviewer note

Editing a copyright line asserts ownership; it does not transfer it. This change assumes the founder IP assignment to the company has actually been executed. If it hasn't, the paperwork is the real fix and these lines should follow it rather than lead it.

Still not addressed

• Repo URLs are split between Makisuo/maple (~60 references) and the real remote MapleTechLabs/maple (two package.jsons, one workflow comment).
• Legal contacts are on getmaple.dev (legal@, privacy@) while the brand page uses hello@maple.dev.
• The Terms' governing law names "the laws of the United States" with no state, which is worth revisiting now that the entity is a corporation.

Verification

• bun run --filter=@maple/landing build → 109 pages, exit 0
• Makisuo, Inc. renders correctly in the built index, terms, privacy, and brand pages, and in brand.md
• No Makisuo LLC, David Granzin, or Maple Tech Labs remaining in any LICENSE, package.json, .astro, or .ts outside node_modules
• No doubled Inc.. anywhere; no surviving "All rights reserved"
• Both edited package.jsons and all three message JSONs still parse; the © escape style is preserved

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