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Personas
SarOhayon edited this page Sep 17, 2025
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| Persona | Key Details | Goals & Needs | Pain Points / Frustrations | Implications for Design |
|---|---|---|---|---|
| Commuter Claire | • Age: ~30–45 • Works downtown, parks every weekday morning • Drives a compact sedan • Uses navigation aids, heavy commuter traffic |
• Quickly find nearest available spot • Park with minimal walking distance to elevator/exit • Avoid circling and wasting time • Real-time availability to choose garage in advance |
• Spots show as “available” but are full • Has to loop around several levels • Stress of being late |
• Prioritize real-time spot occupancy display • Offer best route inside garage (level and zone) • Show walking distance to exit/elevator • Offer reservation or pre-booking |
| Daily Student Rahul | • Age: ~18–25 • Uses garage regularly (e.g. for school or residence) • Doesn’t mind walking • Knows the layout of the garage |
• Price-conscious • Wants consistent parking availability • Prefers to avoid peak hours • Looks for clear information on cheapest zones |
• Frustrated when garage is full during peak times • Rarely gets preferred spots • Delayed by congestion when entering or exiting |
• Show availability heat maps by time of day • Display cheapest or permit-only zones • Provide estimated peak times to avoid delays • Offer transparent pricing and rules |