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Personas
SarOhayon edited this page Sep 25, 2025
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| Persona | Key Details | Goals & Needs | Pain Points | Implications for Design |
|---|---|---|---|---|
| Commuter Carl | • Age: 25–50 • Works: Downtown or commutes daily from Canora REM station • Drives: Sedan, SUV, or sometimes an EV • Tech level: Medium–High • “If I can’t find a spot quickly, I’ll miss my train.” |
• Secure daytime parking near transit • Fast entry and exit • Tenant priority always respected |
• Lots marked “full” though spaces are free • Long circulation time in garages • EV chargers often blocked |
• Predictive availability during commuter hours • EV charger reservations with tenant priority • Streamlined entry (RFID or QR) |
| Resident Rachel | • Age: 30–60 • Lives: In the condo, parks daily or nightly • Drives: Compact car, SUV, or EV • Tech level: Low–Medium • “I pay for my spot—there better be one waiting when I come home.” |
• Guaranteed spot at night • Commuters kept out of tenant spaces • Safe, clear garage navigation |
• Fear of losing space to outsiders • Mis-parked cars or unclear rules • Noise and congestion from non-residents |
• Algorithm must protect tenant priority • Section-based signage to prevent mis-parking • Transparent reporting to reassure tenants |
| Garage Operator Oliver | • Age: 35–55 • Role: Property manager at Elora MTL • Manages: Tenants, garage logistics, commuter integration • Tech level: Medium • “I need real-time visibility and minimal complaints.” |
• Clear dashboard with occupancy and system health • Balance tenant needs with commuter revenue • Automated monitoring, little manual work |
• System or sensor failures create complaints • Integration issues (RFID, cameras, signage) • Hard to justify decisions without data |
• Intuitive dashboard with alerts and manual override • Reliable fallback procedures • Tenants can see live availability data |
| EV Ellie | • Age: 28–45 • Profile: Early EV adopter • Needs: Reliable charging during work hours • Tech level: High • “If I can’t charge here, I’ll park somewhere else.” |
• Guaranteed EV charging access • Non-EVs kept out of EV spots • Clear directions to charging areas |
• EV spots blocked by regular cars • Limited charging infrastructure • Spots shown as “available” but unusable |
• AI distinguishes EV vs. non-EV • Dashboard tracks EV use separately • Alerts for blocked or broken chargers |