Personas

Personas

Persona 1 – Commuter Carl

Key Details	Goals & Needs	Pain Points	Implications for Design
• Age: ~25–50 • Works downtown or commutes daily by Canora REM station • Drives a sedan or SUV, sometimes an EV • Tech level: Medium–High • Quote: “If I can’t find a spot quickly, I’ll miss my train.”	• Secure daytime parking near transit • Quick entry and exit with minimal delays • Guarantee that tenants still have priority	• Lots marked “full” though spots are empty • Long circulation time in underground garages • EV drivers often find chargers blocked	• Show predictive availability for commuter windows • Reserve and prioritize EV chargers dynamically • Minimize entry friction (RFID, QR, instant updates)