Personas

Personas

Persona	Key Details	Goals & Needs	Pain Points	Implications for Design
Commuter Carl <img src="

" alt="Commuter Carl" width="150">| • Age: ~25–50
• Works downtown or commutes daily by Canora REM station
• Drives a sedan or SUV, sometimes an EV
• Tech level: Medium–High
• Quote: *“If I can’t find a spot quickly, I’ll miss my train.”* | • Secure daytime parking near transit
• Quick entry and exit with minimal delays
• Guarantee that tenants still have priority | • Lots marked “full” though spots are empty
• Long circulation time in underground garages
• EV drivers often find chargers blocked | • Show predictive availability for commuter windows
• Reserve and prioritize EV chargers dynamically
• Minimize entry friction (RFID, QR, instant updates) | | **Resident Rachel** | • Age: ~30–60
• Lives in the condo, parks daily or nightly
• Drives a compact car, SUV, or EV
• Tech level: Low–Medium
• Quote: *“I pay for my spot—there better be one waiting when I come home.”* | • Guaranteed spot when returning at night
• Assurance commuters don’t take tenant spaces
• Safe and clear navigation inside the garage | • Fear of losing their space to temporary parkers
• Confusion about rules or mis-parked cars
• Noise or congestion from outsiders | • Predictive algorithm must always protect tenant priority
• Section-based signage to avoid mis-parking
• Transparent reporting to reassure tenants | | **Garage Operator Oliver** | • Age: ~35–55
• Property manager at Elora MTL
• Oversees tenants, garage logistics, and commuter integration
• Tech level: Medium
• Quote: *“I need real-time visibility and minimal complaints.”* | • Clear dashboard with occupancy, trends, and system health
• Balance tenant satisfaction with commuter revenue
• Automated monitoring, minimal manual work | • Sensor or system failures causing complaints
• Integration issues between RFID, cameras, and signage
• Hard to justify system decisions without data | • Intuitive dashboard with alerts and manual override
• Robust fallback procedures (refresh, local storage)
• Ability to show tenants live availability data | | **EV Ellie** | • Age: ~28–45
• Early adopter of electric vehicles
• Needs reliable charging during work hours
• Tech level: High
• Quote: *“If I can’t charge here, I’ll park somewhere else.”* | • Guaranteed access to EV chargers
• Non-EVs kept out of charging spots
• Clear navigation to EV-compatible sections | • EV chargers blocked by standard cars
• Limited infrastructure
• Spots appear “available” but unusable | • AI must classify EV vs. non-EV and direct accordingly
• Dashboard tracks EV occupancy separately
• Alerts for blocked or malfunctioning chargers |