Personas

Personas

Persona	Key Details	Goals & Needs	Pain Points	Implications for Design
Commuter Carl	• Age: 25–50 • Works: Downtown or commutes daily by Canora REM station • Drives: Sedan or SUV, sometimes an EV • Tech level: Medium–High • Quote: “If I can’t find a spot quickly, I’ll miss my train.”	• Secure daytime parking near transit • Quick entry and exit with minimal delays • Guarantee that tenants still have priority	• Lots marked “full” though spots are empty • Long circulation time in underground garages • EV drivers often find chargers blocked	• Show predictive availability for commuter windows • Reserve and prioritize EV chargers dynamically • Minimize entry friction (RFID, QR, instant updates)
Resident Rachel	• Age: 30–60 • Lives: In the condo, parks daily or nightly • Drives: Compact car, SUV, or EV • Tech level: Low–Medium • Quote: “I pay for my spot—there better be one waiting when I come home.”	• Guaranteed spot when returning at night • Assurance commuters don’t take tenant spaces • Safe and clear navigation inside the garage	• Fear of losing their space to temporary parkers • Confusion about rules or mis-parked cars • Noise or congestion from outsiders	• Predictive algorithm must always protect tenant priority • Section-based signage to avoid mis-parking • Transparent reporting to reassure tenants
Garage Operator Oliver	• Age: 35–55 • Role: Property manager at Elora MTL • Oversees: Tenants, garage logistics, commuter integration • Tech level: Medium • Quote: “I need real-time visibility and minimal complaints.”	• Clear dashboard with occupancy, trends, and system health • Balance tenant satisfaction with commuter revenue • Automated monitoring, minimal manual work	• Sensor or system failures causing complaints • Integration issues between RFID, cameras, and signage • Hard to justify system decisions without data	• Intuitive dashboard with alerts and manual override • Robust fallback procedures (refresh, local storage) • Ability to show tenants live availability data
EV Ellie	• Age: 28–45 • Profile: Early adopter of electric vehicles • Needs: Reliable charging during work hours • Tech level: High • Quote: “If I can’t charge here, I’ll park somewhere else.”	• Guaranteed access to EV chargers • Non-EVs kept out of charging spots • Clear navigation to EV-compatible sections	• EV chargers blocked by standard cars • Limited infrastructure • Spots appear “available” but unusable	• AI must classify EV vs. non-EV and direct accordingly • Dashboard tracks EV occupancy separately • Alerts for blocked or malfunctioning chargers