Personas

Personas

Persona	Key Details	Goals & Needs	Pain Points	Implications for Design
Commuter Carl	25–50 years old. Works downtown or takes the train daily from Canora REM station. Drives a sedan or SUV, sometimes an EV. Comfortable with technology. Says: “If I can’t find a spot quickly, I’ll miss my train.”	Secure daytime parking close to transit, quick entry/exit with little waiting, and priority for tenants.	Lots often marked “full” though spaces are free, long circulation in underground garages, EV chargers often blocked.	Show predicted availability during peak commuter hours, allow EV charger reservations with tenant priority, streamline entry with RFID, QR, or live updates.
Resident Rachel	• Age: ~30–60 • Lives in the condo, parks daily or nightly • Drives a compact car, SUV, or EV • Tech level: Low–Medium • Quote: “I pay for my spot—there better be one waiting when I come home.”	• Guaranteed spot when returning at night • Assurance commuters don’t take tenant spaces • Safe and clear navigation inside the garage	• Fear of losing their space to temporary parkers • Confusion about rules or mis-parked cars • Noise or congestion from outsiders	• Predictive algorithm must always protect tenant priority • Section-based signage to avoid mis-parking • Transparent reporting to reassure tenants
Garage Operator Oliver	• Age: ~35–55 • Property manager at Elora MTL • Oversees tenants, garage logistics, and commuter integration • Tech level: Medium • Quote: “I need real-time visibility and minimal complaints.”	• Clear dashboard with occupancy, trends, and system health • Balance tenant satisfaction with commuter revenue • Automated monitoring, minimal manual work	• Sensor or system failures causing complaints • Integration issues between RFID, cameras, and signage • Hard to justify system decisions without data	• Intuitive dashboard with alerts and manual override • Robust fallback procedures (refresh, local storage) • Ability to show tenants live availability data
EV Ellie	• Age: ~28–45 • Early adopter of electric vehicles • Needs reliable charging during work hours • Tech level: High • Quote: “If I can’t charge here, I’ll park somewhere else.”	• Guaranteed access to EV chargers • Non-EVs kept out of charging spots • Clear navigation to EV-compatible sections	• EV chargers blocked by standard cars • Limited infrastructure • Spots appear “available” but unusable	• AI must classify EV vs. non-EV and direct accordingly • Dashboard tracks EV occupancy separately • Alerts for blocked or malfunctioning chargers