Personas

Key Details	Goals & Needs	Pain Points	Implications for Design
• Age: ~25–50 • Works downtown or commutes daily by Canora REM station • Drives a sedan or SUV, sometimes an EV • Tech level: Medium–High • Quote: “If I can’t find a spot quickly, I’ll miss my train.”	• Secure daytime parking near transit • Quick entry and exit with minimal delays • Guarantee that tenants still have priority	• Lots marked “full” though spots are empty • Long circulation time in underground garages • EV drivers often find chargers blocked	• Show predictive availability for commuter windows • Reserve and prioritize EV chargers dynamically • Minimize entry friction (RFID, QR, instant updates)

Key Details	Goals & Needs	Pain Points	Implications for Design
• Age: ~30–60 • Lives in the condo, parks daily or nightly • Drives a compact car, SUV, or EV • Tech level: Low–Medium • Quote: “I pay for my spot—there better be one waiting when I come home.”	• Guaranteed spot when returning at night • Assurance commuters don’t take tenant spaces • Safe and clear navigation inside the garage	• Fear of losing their space to temporary parkers • Confusion about rules or mis-parked cars • Predictive algorithm must always protect tenant priority • Section-based signage to avoid mis-parking • Transparent reporting to reassure tenants

Key Details	Goals & Needs	Pain Points	Implications for Design
• Age: ~35–55 • Property manager at Elora MTL • Oversees tenants, garage logistics, and commuter integration • Tech level: Medium • Quote: “I need real-time visibility and minimal complaints.”	• Clear dashboard with occupancy, trends, and system health • Balance tenant satisfaction with commuter revenue • Automated monitoring, minimal manual work	• Sensor or system failures causing complaints • Intuitive dashboard with alerts and manual override • Ability to show tenants live availability data

Provide feedback