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Personas
SarOhayon edited this page Oct 9, 2025
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| Persona | Key details | Goals and needs | Pain points | Implications for design |
|---|---|---|---|---|
| Traveler Taylor | • Age: 25 - 45 • flies a few times per year for work or leisure • uses phone and web with comfort • Quote: “If I am stuck at the airport I want to know what I am owed.” | • fast check of eligibility • simple claim start with ticket scan • clear timeline of steps and payout | • rules feel confusing • forms take too long • claim status is unclear | • one tap claim from ticket image with text extraction • plain language summaries of rights • progress tracker with key dates and next action |
| Frequent Flyer Fran | • Age: 35 - 60 • consultant or sales on the road • strong tech comfort • Quote: “Time is money. I cannot chase emails all day.” | • full automation from intake to dispute • connect flights from calendar or tracker • faster payout with fewer touches | • repeated data entry • slow back and forth with airlines • hard to compare offers with the rules | • auto import flight data • managed claim email that logs all mail • side by side view of airline offer and the rule check with a yes or no verdict |
| Everyday Emma | • Age: 20 - 35 • occasional traveler • basic tech comfort • Quote: “I did not know I could claim for that delay.” | • short guided path • learning about rights in simple terms • trust that data is safe | • legal text is hard • fear of scams • worry about sharing personal data | • step by step flow with tips • clear consent screens and privacy notes • badge that shows what is verified and secure |
| Law Firm Leo | • Age: 30 - 55 • legal partner or claims staff • moderate tech comfort • Quote: “Send me clean well formed cases ready to go.” | • grouped cases by flight • evidence and mail thread in order • export to file for review | • missing documents from users • messy email chains • time spent on basic screening | • auto bundle users on the same flight • single case file with facts timeline and attachments • quick export to pdf and email package |
| Marketing Max | • Age: 28 - 45 • growth or ads manager • Quote: “Reach people right when the delay happens.” | • trigger ads from live delay data • landing page with pre filled claim info • measure sign up to claim | • slow manual ad setup • hard to target only affected users | • link to delay feeds for real time ad creation • geo and time window targeting • dashboard with conversion and cost per claim |