Update sales handbook to reflect Ben Bradley as lead#17092
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bendbradley merged 7 commits intoMay 28, 2026
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Charles Cook has handed over the exec role for Sales, CS, and Onboarding to Ben Bradley (Charles now oversees Marketing). Replaces references to Charles in his former sales/CS/onboarding exec capacity across the sales handbook. Preserves marketing-context references and direct quotes attributed to Charles (e.g. MEDDPICC, outbound sales). Generated-By: PostHog Code Task-Id: b75d2cfc-bb50-4576-b222-c27661c509ca
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Vale prose linter → found 144 errors, 170 warnings, 5 suggestions in your markdown Full report → · Copy the Job Summary code block into an LLM to batch-fix issues.
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- contract-rules.md: Ben oversees TAEs and TAMs; Simon oversees CSMs and Onboarding (updates the discount-approval line and the additional credit/discount approver line). - growth-sessions.md: Charles is now Marketing/Ops Exec (removed Sales from his title). Generated-By: PostHog Code Task-Id: b75d2cfc-bb50-4576-b222-c27661c509ca
bendbradley
changed the title
Exec > lead
another exec > lead
Marketing for Charles
simfish85
reviewed
May 28, 2026
simfish85
reviewed
May 28, 2026
Co-authored-by: Simon Fisher <simon@posthog.com>
simfish85
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May 28, 2026
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Looks good - I’ve suggested removing Onboarding in two spots as a) they don’t report to me and b) they don’t offer discounts generally
Co-authored-by: Simon Fisher <simon@posthog.com>
charlescook-ph
approved these changes
May 28, 2026
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Changes
Updates the sales handbook to reflect that Ben Bradley is now the lead in charge of Sales, CS, and Onboarding (Charles Cook handed over these functions to focus on Marketing).
References to Charles in his former sales/CS/onboarding exec capacity were replaced with Ben across:
account-allocation.md— quarterly review, Top 40 reviews, allocation input (4 spots)contract-rules.md— discount approval backup, additional credit/discount approver (2 spots)how-we-work.md— segment assignment, monthly account review, TAE performance conversations, commission rule backup, customer Zendesk channel members (5 spots)new-hire-onboarding.md— "Meet with the exec responsible for Sales" intro for TAEs and TAMs (2 spots), updated scope to "Sales, CS, and Onboarding" and pointed to Ben's profilenew-sales.md— monthly account reassignment reviewprofessional-services.md— FDE engagement gaterisk-mitigation-and-churn-prevention.md— leadership escalation for >$50k ARR at-risk accountssales-operations.md— MSA contactslack-channels.md— customer Slack channel leadership invitesPreserved (intentionally not changed)
customer-faqs.mdMEDDPICC,outbound-sales.md"companies don't buy software")getting-people-to-talk-to-you.mdthat uses "Charles" as a sample customer-contact namegrowth-engineering/growth-sessions.mdreference to "Charles (Sales/Marketing/Ops Exec)" — sits in growth engineering rather than the sales handbook and overlaps marketing; left for Ben/Charles to decideNote on `contract-rules.md` discount approver line
The original line listed Ben (TAEs), Simon (TAMs/CSMs), and Charles (as backup). A naive find-and-replace would have listed Ben twice. I rewrote it as "Ben Bradley (TAEs, or as exec backup) or Simon Fisher (TAMs or CSMs)" — happy to adjust if Ben would like a different framing (e.g. if a separate TAE lead is being designated).
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Created with PostHog Code