Make Automation

Make (Integromat) Lead Flow – Enrich, Route, Sync

Scenario showing webhook intake → enrichment → CRM sync → alerts.

flowchart TD
  A[Webhook Trigger<br/>Lead Payload] --> B[Validate Fields<br/>Email / Phone]
  B --> C[Enrich with API<br/>Clearbit or Similar]
  C --> D{Qualified by Rules?<br/>Industry / Size / Country}
  D -- Yes --> E[Write to CRM<br/>Create or Update Contact]
  D -- No --> F[Send to Nurture Sheet<br/>Google Sheets Append]
  E --> G[Create Deal or Task<br/>Assign Owner]
  G --> H[Notify Team<br/>Slack Channel + DM]
  F --> I[Send Summary Email<br/>Low Fit Queue]
  E --> J[Error Handler<br/>Retry + Log to Sheet]

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