Make Automation

Make (Integromat) Page → Make-Automation

# Make (Integromat) Lead Flow – Enrich, Route, Sync
![Make](https://assets-global.website-files.com/61531b0c2ecb1e8f62372fd8/61795995edcbd831d82f5c15_make-logo.png)

Scenario showing **webhook intake → enrichment → CRM sync → alerts**.

```mermaid
flowchart TD
  A[Webhook Trigger<br/>Lead Payload] --> B[Validate Fields<br/>Email / Phone]
  B --> C[Enrich with API<br/>Clearbit or Similar]
  C --> D{Qualified by Rules?<br/>Industry / Size / Country}
  D -- Yes --> E[Write to CRM<br/>Create or Update Contact]
  D -- No --> F[Send to Nurture Sheet<br/>Google Sheets Append]
  E --> G[Create Deal or Task<br/>Assign Owner]
  G --> H[Notify Team<br/>Slack Channel + DM]
  F --> I[Send Summary Email<br/>Low Fit Queue]
  E --> J[Error Handler<br/>Retry + Log to Sheet]