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After quite a bit of trial and error, I was able to get this working without Zapier or a cron job.

The solution was a small WordPress plugin that runs after Sellbrite publishes a product to WooCommerce. The plugin:

  • Uses the WooCommerce product SKU to retrieve the Sellbrite product via the Sellbrite API.
  • Reads the Sellbrite fields (brand, condition) and custom_attributes (color, material, pattern, size, etc.).
  • Creates missing WooCommerce attribute terms when necessary.
  • Assigns the terms to the product and updates the product's _product_attributes metadata so the attributes appear correctly in WooCommerce.
  • Skips empty values (for example, products without GTIN or MPN).

One important lesso…

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@Taegost
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@robertsheie
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@Taegost
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