Skip to content

v2.11.3 – AI Analytics Insights & Mobile Historical Analytics

Choose a tag to compare

View all tags
@SplendidDigital SplendidDigital released this 04 Oct 09:06
· 1 commit to main since this release
v2.11.3
e666b4d
This commit was created on GitHub.com and signed with GitHub’s verified signature.
GPG key ID: B5690EEEBB952194
Verified
Learn about vigilant mode.

Flipnzee Analytics v2.11.3

🤖 Introducing AI Analytics Insights

Flipnzee Analytics now introduces AI Analytics Insights, a new feature designed to turn website analytics data into an understandable business-oriented analysis.

Instead of simply displaying numbers from Google Analytics and Google Search Console, the plugin can analyze the available data and provide:

  • Summary — What happened to the website?
  • Historical Trend — How has performance changed over time?
  • Explanation — What factors may help explain the observed changes?
  • Opportunities — Where may the website have room for improvement?
  • Action Plan — What should the site owner consider doing next?
  • Caution — Important limitations and considerations when interpreting the data.

The feature is particularly useful for website owners, buyers, sellers and investors who want to understand the meaning behind the analytics rather than simply viewing raw statistics.

📈 Historical AI Analysis

AI Analytics Insights can use historical data across multiple reporting periods:

  • 30 days
  • 90 days
  • 6 months
  • 12 months

The analysis can incorporate:

Google Analytics

  • Users
  • Sessions
  • Page Views
  • Average Session Duration

Google Search Console

  • Organic Clicks
  • Google Impressions
  • Ranking Keywords

Bing Search Traffic

  • Bing Sessions
  • Bing Users
  • Bing Page Views

This allows the AI analysis to identify longer-term patterns instead of relying exclusively on the latest 30-day snapshot.

📊 Historical Data Display

The AI Analytics Insights section now also displays the historical data used for the analysis.

On desktop, the information is presented in a structured table.

On mobile devices, the historical information is automatically converted into clearly separated cards for:

  • 30d
  • 90d
  • 6m
  • 12m

Each metric is explicitly labelled, making the information much easier to understand on smaller screens.

📱 Mobile Improvements

The historical analytics display has been redesigned for smartphones.

Previously, the large number of columns could cause headings such as:

  • Page Views
  • GSC Impressions
  • Bing Sessions

to become compressed and difficult to read.

The new mobile layout presents each reporting period separately with clearly labelled metrics, eliminating the confusing compressed table appearance.

🔎 Continued Bing Search Reporting

This release continues the Bing search reporting introduced in the previous analytics development.

Bing traffic can be viewed separately from overall traffic, allowing users to distinguish traffic originating from Bing from traffic generated by other sources.

🎯 Why AI Analytics Insights?

Website analytics can contain a large amount of information, but numbers alone do not necessarily explain what they mean.

AI Analytics Insights is designed to bridge that gap by transforming verified analytics data into a more accessible analysis that can help answer questions such as:

  • Is website traffic increasing or declining?
  • Is organic search becoming stronger?
  • How does current performance compare with longer-term performance?
  • Is Bing contributing meaningful search traffic?
  • Where are the potential opportunities?
  • What should be investigated next?

The AI output is an interpretation of the available analytics data. Possible explanations are presented as analysis rather than guaranteed causes.

🔐 Data & Configuration

AI Analytics Insights uses an administrator-configured Gemini API connection.

The Gemini API key is stored in the WordPress installation and is not exposed in the frontend analytics output.

The existing Google Analytics and Google Search Console integrations continue to operate independently.

⚙️ Performance

AI-generated analysis is cached to avoid unnecessary repeated API requests.

Historical analytics are gathered from the available reporting data and are passed to the AI analysis in a structured format rather than exposing the complete raw analytics dataset.

🚀 Upgrade

This release represents a major expansion of Flipnzee Analytics from a public analytics display tool into an analytics interpretation and decision-support tool.

Existing users who want to use AI Analytics Insights can configure their Gemini API key from the plugin's AI settings.

Recommended upgrade for users who want to provide visitors, prospective buyers and website owners with both verified analytics and an understandable interpretation of that data.

Assets 3
Loading