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Google Search Console MCP Server

An MCP server for Google Search Console that lets you ask Claude questions about your search data and get real answers. Not raw API rows. Actual analysis.

28 tools. OAuth or service account. Free and open source. Runs on your machine: your data goes straight from this computer to Google, and nothing passes through anyone else's servers.

Full setup guide with screenshots: suganthan.com/blog/google-search-console-mcp-server/

v2.4.0 update (August 2026): new tool genai_conversation_queries finds the AI conversations leaking into your query report. People reply to Google's AI with things like "yes, go on", Google logs every follow-up as a new query, and this tool sorts all of it into seven classified buckets with landing pages and a monthly timeline. Full method and findings: "Yes, Go On": The AI Conversations Leaking Into Your Search Console.

See it in action

"Which of my queries are actually AI conversations?"

Reply artefacts like yes and sure classified with impressions, clicks and landing pages

"How is my site doing?"

Site snapshot with period comparison

"What are my quick win keywords?"

Quick wins analysis showing positions 4-15 with opportunity scores

"Which pages are cannibalising each other?"

Cannibalisation detection across the site

"What content is slowly dying?"

Content decay detection over three consecutive periods

"Which pages lost traffic and why?"

Traffic drop diagnosis: ranking loss vs CTR collapse vs demand decline

"How does my CTR compare to benchmarks?"

CTR vs industry benchmarks by position

"How is my blog cluster performing?"

Topic cluster performance for a URL path pattern

What you can ask

"What are my quick win keywords?"
"Which pages lost traffic this month and why?"
"What content is decaying?"
"Which pages are cannibalising each other?"
"Check for any SEO alerts in the last 7 days"
"Give me content recommendations"
"How does my CTR compare to benchmarks?"
"How is my /blog/ cluster performing?"
"Show me US mobile traffic for the last 90 days"
"Is /blog/my-post/ indexed? If not, why?"
"Generate a full performance report and save it"
"Show me a dashboard across all my sites"
"Submit this URL for indexing: https://mysite.com/new-post/"
"Batch submit all my new blog posts for indexing"
"List my sitemaps and their status"
"Verify that claim about my homepage clicks"

Quick start

One command setup (new in v2.3)

npx -y suganthan-gsc-mcp setup

The wizard signs you in with Google, verifies the connection with a live API call, lets you pick your property from a list, and writes the config for Claude Desktop and Claude Code. No config files to edit.

Read only by default: the standard consent screen asks for a single view permission. Choose full access during setup if you want the sitemap and URL submission tools.

For now you still need your own Google OAuth client JSON one time (steps 1 to 3 under Manual OAuth below); the wizard takes it from there. Built in Google sign in, with no Google Cloud steps at all, ships the moment Google finishes verifying the shared client.

Useful flags: --client desktop|code|both|print, --scopes readonly|full, --site <property>, --secrets <path>, --reauth, --force, --dry-run, --help.

One click desktop install

Prefer no terminal at all? Download the .mcpb bundle from the releases page and double click it. Claude Desktop installs the server with a small settings screen.

Option A: OAuth (manual)

  1. Create a Google Cloud project and enable the Search Console API
  2. Go to Credentials > Create Credentials > OAuth client ID, choose Desktop app
  3. Download the client secrets JSON
  4. Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json):
{
  "mcpServers": {
    "gsc": {
      "command": "npx",
      "args": ["-y", "suganthan-gsc-mcp"],
      "env": {
        "GSC_AUTH_MODE": "oauth",
        "GSC_OAUTH_SECRETS_FILE": "/path/to/client_secrets.json",
        "GSC_SITE_URL": "sc-domain:yoursite.com",
        "GSC_SCOPES": "readonly"
      }
    }
  }
}

First use opens a browser for Google sign in. Token is cached after that (locally, at ~/.gsc-mcp/). Set GSC_SCOPES to full if you want the submission tools; omit it and you get full access, matching pre 2.3 behaviour. Running from a git checkout instead of npm? Use "command": "node", "args": ["/path/to/Suganthans-GSC-MCP/dist/index.js"].

Option B: Service Account

  1. Create a Google Cloud project and enable the Search Console API
  2. Go to IAM & Admin > Service Accounts, create one, download the JSON key
  3. Add the service account email to your GSC property (Settings > Users and permissions > Full access)
  4. Add to your Claude Desktop config:
{
  "mcpServers": {
    "gsc": {
      "command": "node",
      "args": ["/path/to/Suganthans-GSC-MCP/dist/index.js"],
      "env": {
        "GSC_KEY_FILE": "/path/to/service-account.json",
        "GSC_SITE_URL": "sc-domain:yoursite.com"
      }
    }
  }
}

Generative AI (v2.4)

Google's Generative AI performance report has no API, no BigQuery export, and no searchAppearance value. But Google counts every AI Mode follow-up as a brand-new query and folds AI Mode and AI Overviews into the web search type, so AI-conversation exhaust leaks into the regular query dimension with real impressions, positions and clicks. This tool mines it.

Tool What it answers
genai_conversation_queries Which of your queries are actually AI-conversation exhaust: bare replies to the AI ("yes", "go on"), "what about X" pivot follow-ups, conversational questions, AI-visibility tracker probes, and full agent prompts logged as queries. Seven classified buckets with landing pages, plus a monthly timeline showing when reply-artefacts first appeared on your property

Indexing API (optional)

To use submit_url, submit_batch, and submit_sitemap:

  1. Enable the Web Search Indexing API in your Google Cloud console
  2. Your service account (or OAuth credentials) need owner-level access in Search Console

Note: Google officially says the Indexing API is for JobPosting and BroadcastEvent schema types. In practice, it processes requests for all page types.

Multi-site

For multiple properties, add GSC_SITE_URLS:

"env": {
  "GSC_SITE_URL": "sc-domain:primarysite.com",
  "GSC_SITE_URLS": "sc-domain:primarysite.com,sc-domain:secondsite.com"
}

All 28 tools

Analysis

Tool What it answers
site_snapshot How is the site doing overall? Clicks, impressions, CTR, position with period comparison
quick_wins Keywords at positions 4-15 with high impressions, scored by opportunity
ctr_opportunities Pages with high impressions but CTR below expected for their position
traffic_drops What lost traffic, and whether it's a ranking loss, CTR collapse, or demand decline
content_gaps Topics with search demand but no real content targeting them
cannibalization_check Keywords where multiple pages compete against each other
content_decay Pages declining across three consecutive 30-day periods
topic_cluster_performance Aggregated performance for all pages matching a URL path pattern
ctr_vs_benchmark Your actual CTR per position vs industry benchmarks
inspect_url Is this URL indexed? Last crawl date, canonical, robots/noindex issues
check_alerts Position drops, CTR collapses, click losses, disappeared pages. Severity-rated
content_recommendations Prioritised actions: pages to update, content to create, pages to consolidate
advanced_search_analytics Custom queries with flexible dimensions and filters
generate_report Full markdown report saved to disk
multi_site_dashboard Health check across all properties in one command

Image SEO (v2.3)

These tools pass type=image to the GSC Search Analytics API, which most third-party tools never expose. They cover the visual-search surface end-to-end.

Tool What it answers
image_keyword_overview Top image-search queries on the site, sorted by impressions, clicks, or position
image_search_quick_wins Image queries at positions 4-15 with high impressions, scored by image-CTR opportunity. The CTR baseline is calibrated for image search, which runs roughly 5-6x lower than web at equivalent positions
compare_web_vs_image Same query, side-by-side performance across web and image surfaces, with an impressions ratio that surfaces where image search carries disproportionate volume
image_pages_overview Pages on the site ranked by image-search performance. Pairs with image_keyword_overview to map queries back to the pages carrying them
image_keyword_trends Period-over-period deltas for image-search queries. Impressions delta and position delta (negative position delta means the query improved its average rank)
image_impressions_no_clicks Query and page pairs earning meaningful image impressions but near-zero clicks. The textbook thumbnail-not-converting pattern
image_content_decay Image-search version of content_decay. Pages losing image-search traffic across 3 consecutive 30-day periods, sorted by total click loss

Indexing

Tool What it does
submit_url Submit a URL to Google's Indexing API for crawling
submit_batch Batch submit up to 200 URLs (daily quota)
submit_sitemap Notify Google of a new or updated sitemap
list_sitemaps All submitted sitemaps with status, errors, and indexed counts

Safety

Tool What it does
verify_claim Self-check: re-queries GSC data to verify a numeric claim before presenting it

What makes this different from other Google Search Console MCP servers

Analysis, not just API access. Most Google Search Console MCP servers wrap the raw API. This one ships with pre-built analysis: opportunity scoring, cannibalisation detection, decay tracking, CTR benchmarking, traffic drop diagnosis. You ask a question, it runs the analysis and tells you what to do.

Local and private. No hosted middleman, no account, no plan. The server runs on your machine, tokens are cached on your machine, and your Search Console data travels directly between your machine and Google. The developer operates no servers and receives nothing. Read only scope by default.

Hallucination guardrails. Every tool instructs Claude to base analysis only on returned data. Provenance metadata in every response. The verify_claim tool lets Claude fact-check its own numbers. Credit to Krinal Mehta for pushing this.

Visual dashboards. Results render as rich, interactive visualisations in Claude Desktop. Summary cards, colour coded indicators, bar charts, and tabbed sections. Not plain text dumps.

Fresh data. Uses dataState: 'all' so data matches the GSC dashboard, not 2-3 days stale.

Proactive, not reactive. Alerting, content recommendations, and scheduled reports catch problems before you think to look.

Environment variables

Variable Required Description
GSC_AUTH_MODE No oauth or service_account (default: service_account)
GSC_KEY_FILE Service account mode Path to service account JSON key
GSC_OAUTH_SECRETS_FILE OAuth mode Path to OAuth client secrets JSON
GSC_OAUTH_CLIENT_ID OAuth mode (alt) OAuth client ID
GSC_OAUTH_CLIENT_SECRET OAuth mode (alt) OAuth client secret
GSC_SITE_URL Yes Primary GSC property URL
GSC_SITE_URLS No Comma-separated list for multi-site
GSC_SCOPES No readonly or full (default: full). Read only keeps the Google consent to a single view permission; submission tools then explain how to upgrade

Full guide

Step-by-step setup with screenshots, use cases, and examples:

suganthan.com/blog/google-search-console-mcp-server/

Changelog

v2.4.0 Generative AI conversation queries. genai_conversation_queries finds the AI conversation fragments hiding in your regular query data and sorts them into seven kinds: reply artefacts ("yes", "go on"), pivot follow-ups ("what about resend?"), conversational questions, tracker probes, agent harnesses, pasted strings, and a review pile. Google counts every AI Mode follow-up as a brand new query, so these rows carry real impressions, positions and clicks, and the dedicated Generative AI report has no query view, which makes this the only query-level AI evidence available anywhere. One call classifies sixteen months of your queries, attaches landing pages via query and page grouping, and returns a monthly reply-artefact timeline. Plain Search Analytics API, no BigQuery, no new permissions. Full method and findings: the launch post. Sparked by Anastasia Kourou surfacing the queries with John Mueller confirming the mechanism, and by Ross Tavendale asking how to reverse engineer it.

Reply artefact queries classified by the new tool

v2.3.0 Image SEO suite and one command setup. 7 new tools that pass type=image to the GSC Search Analytics API, plus a type parameter on advanced_search_analytics covering all 6 GSC search surfaces (web, image, video, news, discover, googleNews). The image-search surface was invisible to most third-party SEO tools because they default to type=web and never expose the others; v2.3 makes it queryable end-to-end. Also new: npx suganthan-gsc-mcp setup, a wizard that signs you in, verifies the connection with a live call, and writes your Claude Desktop and Claude Code configs; a read only scope tier (GSC_SCOPES=readonly, now the setup default) so the standard consent asks for one view permission; and a one click Claude Desktop bundle (.mcpb) on the releases page.

v2.2.2 Published to npm as suganthan-gsc-mcp. Config can now use npx instead of a local checkout path.

v2.2.1 Fixed OAuth EADDRINUSE crash when multiple tool calls triggered concurrent authentication flows. The server now reuses the active auth session instead of spawning duplicate listeners. Thanks to Rushabh Rathod for finding and reporting this.

v2.2.0 Visual dashboard rendering. All analysis tools now produce rich, interactive visualisations in Claude Desktop with summary cards, colour coded indicators, bar charts, and tabbed sections instead of plain text output. No reinstall needed, just restart Claude Desktop.

Visual dashboard rendering in Claude Desktop

v2.1.0 Added Indexing API tools: submit_url, submit_batch, submit_sitemap, list_sitemaps. Request Google to crawl and index pages directly from Claude.

v2.0.0 Added OAuth authentication, advanced search analytics, check_alerts, content_recommendations, generate_report, multi_site_dashboard, verify_claim. Server grew from 10 to 16 tools.

v1.1.0 Added hallucination guardrails: explicit prompts in tool descriptions, data provenance metadata in responses, and verify_claim self-checking tool. Thanks to Krinal Mehta for the feedback.

v1.0.0 Initial release with 10 analysis tools and service account authentication.

Licence

Apache 2.0

Built by Suganthan Mohanadasan. If you find it useful, star it.

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An MCP server for Google Search Console. Ask Claude questions about your search data and get real answers. 20 tools: quick wins, cannibalisation, content decay, CTR benchmarking, alerting, indexing API, and more.

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