At this first project we should think of a topic and problem, collect experimental data, complete an end-to-end analysis and present the results, all by yourself.
So, this project explores the viability and audience alignment of ProCoffee, a functional coffee enriched with protein and energy-boosting ingredients, designed for active individuals. The product concept is inspired by the success of SuperCoffee in Brazil, with the goal of testing its potential in the European market. We used survey data (82 responses), exploratory data analysis (EDA), a bit of google trends ressearch and statistical hypothesis testing to investigate user habits and preferences around coffee, supplementation, and lifestyle.
--> Link for the ressearch https://docs.google.com/forms/d/1dKFt4_c9aSg5cz-USXcknuiGMv2KYfe7qbFtHWVbAVo/edit#responses
- Do people who consume supplements also consume functional coffee?
- Are active individuals more likely to use supplements?
- Is there a connection between valuing natural products and willingness to pay more?
- What is the demographic profile of potential early adopters?
- Data collection via Google Forms
- Data cleaning and enrichment with derived variables (Project-Module1.ipynb)
- Statistical testing using Chi-Square and T-tests (Project-Module1.ipynb)
- Visualizations with Tableau Public + SLIDES (.pdf)
- People who consume performance supplements (protein powder, creatine, pre-workout, vitamins) are significantly more likely to have tried functional coffee (p = 0.0137).
- A trend was observed where individuals with active lifestyles are more open to supplementation, though not statistically significant.
- Demographic and lifestyle segmentation helps define a clear target audience, although there was a lot of hypothesis on demographics that were not significant for conclusions on the consuption of the functional coffee.