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Visual Email Designer
Tyler Hatfield edited this page Jul 13, 2026
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Build responsive, custom templates using the drag-and-drop visual inline block editor.
PolyPress provides a set of layout components:
- Heading: Customize size, alignment, margins, text content, and color.
- Paragraph: Supports multiline text content, custom font size, text colors, and alignment.
- Button: Configure labels, URLs, background colors, text colors, and corner radius.
- Image: Direct source URL input, click-redirect URLs, alt text tags, and border-radius settings.
- Divider: Horizontal line components with customizable thickness and line colors.
- Spacer: Adjust vertical spacing heights between content sections.
- Columns: Grid layout dividing content blocks into side-by-side structures (e.g. 50-50, 70-30, 30-70).
Wrap elements in logical rules to customize template content based on recipient details:
- Add a Conditional block to your canvas.
- Define the Visibility Condition rule syntax (e.g.
tag contains 'VIP'orlocation == 'Canada'). - Nested Block Customization: Select the Inner Block Type from the dropdown menu. You can place any visual block type (such as Buttons, Headings, Images, Spacers, or Dividers) inside the conditional block wrapper.
- Configure the inner block's settings. The visual compiler automatically nests the element inside standard
{% if condition %}and{% endif %}tags during template assembly.
Optimize newsletter metrics by testing layout variations:
- Check Enable A/B/C/D Split Testing in the campaign settings.
- Define your test group sample size ratio (e.g.,
0.20distributes the test variants to 20% of your subscribers). - Configure variant subjects and layouts.
- Launch the campaign. PolyPress will run variant tests, compare open/click ratios after a set period, and send the winning variant to the remaining 80% automatically.
Verify template layouts on desktop and mobile clients before launching campaigns:
- Click Send Test in the campaign editor.
- Enter a recipient email address.
- PolyPress will compile your blocks and send a test email. If there are connection or SMTP issues, the editor will show a diagnostics overlay with detailed SMTP logs to help you troubleshoot.