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Visual Email Designer

Tyler Hatfield edited this page Jul 13, 2026 · 1 revision

Visual Email Designer

Build responsive, custom templates using the drag-and-drop visual inline block editor.


🧱 Editor Blocks

PolyPress provides a set of layout components:

  • Heading: Customize size, alignment, margins, text content, and color.
  • Paragraph: Supports multiline text content, custom font size, text colors, and alignment.
  • Button: Configure labels, URLs, background colors, text colors, and corner radius.
  • Image: Direct source URL input, click-redirect URLs, alt text tags, and border-radius settings.
  • Divider: Horizontal line components with customizable thickness and line colors.
  • Spacer: Adjust vertical spacing heights between content sections.
  • Columns: Grid layout dividing content blocks into side-by-side structures (e.g. 50-50, 70-30, 30-70).

👁️ Nested Conditional Display Blocks

Wrap elements in logical rules to customize template content based on recipient details:

  1. Add a Conditional block to your canvas.
  2. Define the Visibility Condition rule syntax (e.g. tag contains 'VIP' or location == 'Canada').
  3. Nested Block Customization: Select the Inner Block Type from the dropdown menu. You can place any visual block type (such as Buttons, Headings, Images, Spacers, or Dividers) inside the conditional block wrapper.
  4. Configure the inner block's settings. The visual compiler automatically nests the element inside standard {% if condition %} and {% endif %} tags during template assembly.

🧪 Split A/B/C/D Testing

Optimize newsletter metrics by testing layout variations:

  1. Check Enable A/B/C/D Split Testing in the campaign settings.
  2. Define your test group sample size ratio (e.g., 0.20 distributes the test variants to 20% of your subscribers).
  3. Configure variant subjects and layouts.
  4. Launch the campaign. PolyPress will run variant tests, compare open/click ratios after a set period, and send the winning variant to the remaining 80% automatically.

📧 Manual Test Dispatch

Verify template layouts on desktop and mobile clients before launching campaigns:

  • Click Send Test in the campaign editor.
  • Enter a recipient email address.
  • PolyPress will compile your blocks and send a test email. If there are connection or SMTP issues, the editor will show a diagnostics overlay with detailed SMTP logs to help you troubleshoot.

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