In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding. CTR_Contest For this competition, we have provided 11 days worth of Avazu data to build and test prediction models. Can you find a strategy that beats standard classification algorithms? The winning models from this competition will be released under an open-source license.
Link for Data - https://www.kaggle.com/c/avazu-ctr-prediction/data
Link for Claat Document - https://docs.google.com/document/d/1qFkurLif-KiwOwKx3BayzKpCq0SZIHgtRMtv81twIHI/edit?usp=sharing Note : Please Download - Codelab Preview Extension (Chrome) to view documentation https://chrome.google.com/webstore/detail/preview-codelab/lhojjnijnkiglhkggagbapfonpdlinji