Advertising strategy for AI coding agents. Install once, and your agent plans and runs Meta ad campaigns using real frameworks instead of hallucinating campaign settings.
Works with Claude Code, Cursor, Copilot, Windsurf, OpenAI Codex, and any agent that supports the Agent Skills spec.
| Skill | Platform | What it covers |
|---|---|---|
| ad-brief | All platforms | Product research, audience profiling, market analysis, KPIs. Foundation for all campaigns. |
| meta-ads | Meta (Facebook & Instagram) | Auction mechanics, creative strategy, campaign structure, targeting, budget management, performance analysis |
Coming soon: Google Ads, LinkedIn Ads, TikTok Ads.
npx skills add adkit-so/ads-skills --all -y -gWorks with Claude Code, OpenAI Codex, Cursor, GitHub Copilot, Windsurf, and 17+ other agents.
650+ lines of advertising strategy across two skills, covering the full lifecycle from research to optimization:
- Meta ads auction mechanics: how Ad Rank works (Bid x Estimated Action Rate x Ad Quality) and how to work with the algorithm
- Campaign structure: three-level hierarchy (Campaign > Ad Set > Ad), objective selection, optimization events
- Audience targeting: when to go broad vs. interest-based vs. lookalike, and why most beginners over-target
- Budget management: start at 2x target acquisition cost, scale rules, when to kill underperformers
- Ad creative: hook frameworks, safe zones for 9:16 video, the 1-second rule, format selection (static vs. video vs. hybrid)
- Performance diagnostics: symptom-cause-action framework for reading CPM, CTR, CPC, ROAS, and frequency
- Ad brief methodology: product research, ICP profiling, market positioning, KPI selection before any money is spent
- Account setup and compliance: ban prevention rules, Pixel configuration, payment method strategy
The ad-brief skill is the foundation. Every platform skill reads it first to understand the product, audience, and goals before doing anything platform-specific.
ad-brief (run first)
|
v
meta-ads -- fundamentals, creative, campaigns, analysis
google-ads (coming soon)
linkedin-ads (coming soon)
Skills are markdown files that give AI agents specialized knowledge and decision-making frameworks. The agent reads them at runtime and applies the right strategy for the task at hand.
The key distinction: MCP servers give agents hands (API access to run ads). Skills give agents brains (strategy knowledge to run them well). Use both together.
| Without ads skills | With ads skills | |
|---|---|---|
| Campaign structure | Agent guesses | Agent follows proven frameworks |
| Targeting | Agent picks random interests | Agent uses broad targeting (lets Meta's ML optimize) |
| Budget | Agent sets arbitrary amounts | Agent starts at 2x max acquisition cost, scales progressively |
| Creative | Agent writes generic copy | Agent crafts hooks that compete with entertainment, not other ads |
| Analysis | Agent reads numbers | Agent diagnoses issues and recommends specific fixes |
- Install the skills with the command above
- Open your agent (Claude Code, Cursor, etc.)
- Ask it to run
ad-brieffirst: builds your product brief, audience profile, and KPIs - Then run
meta-adsfor campaign planning, creative, and launch - Optionally, connect AdKit so your agent can launch your campaigns directly (no need to waste hours on the terrible UIs)
# For full execution (planning + publishing):
npx adkit-cli setup manageWhat agents are supported? Any agent that supports the Agent Skills spec: Claude Code, Cursor, Copilot, Windsurf, OpenAI Codex, and 17+ others.
Do I need an AdKit account to use these skills? No. The skills work standalone for strategy and planning. AdKit is only needed if you want your agent to create and publish campaigns without logging into Business Manager.
Built by Nico Jeannen (@nico_jeannen). I've been in digital advertising for almost 10 years, and managed over $1M+ in ad spend.
I built and sold three apps ($290k combined), two of them grown primarily through paid acquisition. Now building AdKit, the advertising toolbox for SaaS founders and their agents.
The frameworks in these skills come from running real campaigns, not from AI-generated slop 😃
Content comes from my personal experience and Maker Ads Guide, my guide on how to run ads on Meta.
Free to use. Redistribution require written agreement. Usage by competing products strictly forbidden. See LICENSE.
