fix(seo): align pages with organic search intent

data/data-health.json

@@ -73,59 +73,59 @@
   },
   "translationsByLocale": {
     "de": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 113,
-      "matchingEnglishPercent": 27.5
+      "matchingEnglishPercent": 27.2
     },
     "es": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 104,
-      "matchingEnglishPercent": 25.3
+      "matchingEnglishPercent": 25
     },
     "fr": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 115,
-      "matchingEnglishPercent": 28
+      "matchingEnglishPercent": 27.6
     },
     "id": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 149,
-      "matchingEnglishPercent": 36.3
+      "matchingEnglishPercent": 35.8
     },
     "ja": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 107,
-      "matchingEnglishPercent": 26
+      "matchingEnglishPercent": 25.7
     },
     "ko": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 115,
-      "matchingEnglishPercent": 28
+      "matchingEnglishPercent": 27.6
     },
     "pt": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 114,
-      "matchingEnglishPercent": 27.7
+      "matchingEnglishPercent": 27.4
     },
     "ru": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 124,
-      "matchingEnglishPercent": 30.2
+      "matchingEnglishPercent": 29.8
     },
     "tr": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 125,
-      "matchingEnglishPercent": 30.4
+      "matchingEnglishPercent": 30
     },
     "zh-Hans": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 98,
-      "matchingEnglishPercent": 23.8
+      "matchingEnglishPercent": 23.6
     },
     "zh-Hant": {
-      "totalStrings": 411,
+      "totalStrings": 416,
       "matchingEnglish": 98,
-      "matchingEnglishPercent": 23.8
+      "matchingEnglishPercent": 23.6
     }
   },
   "issues": [

docs/DATA-HEALTH.md

@@ -37,17 +37,17 @@ Exact English matches are a triage signal; product names and technical terms can
 
 | Locale | Comparable strings | Exact English matches | Match rate |
 | --- | ---: | ---: | ---: |
-| de | 411 | 113 | 27.5% |
-| es | 411 | 104 | 25.3% |
-| fr | 411 | 115 | 28% |
-| id | 411 | 149 | 36.3% |
-| ja | 411 | 107 | 26% |
-| ko | 411 | 115 | 28% |
-| pt | 411 | 114 | 27.7% |
-| ru | 411 | 124 | 30.2% |
-| tr | 411 | 125 | 30.4% |
-| zh-Hans | 411 | 98 | 23.8% |
-| zh-Hant | 411 | 98 | 23.8% |
+| de | 416 | 113 | 27.2% |
+| es | 416 | 104 | 25% |
+| fr | 416 | 115 | 27.6% |
+| id | 416 | 149 | 35.8% |
+| ja | 416 | 107 | 25.7% |
+| ko | 416 | 115 | 27.6% |
+| pt | 416 | 114 | 27.4% |
+| ru | 416 | 124 | 29.8% |
+| tr | 416 | 125 | 30% |
+| zh-Hans | 416 | 98 | 23.6% |
+| zh-Hant | 416 | 98 | 23.6% |
 
 ## Backlog by Issue Type
 

docs/SEO-SEARCH-OPPORTUNITY-MAP.md

@@ -0,0 +1,101 @@
+# Organic Search Opportunity Map
+
+**Measurement window:** April 27–July 26, 2026
+
+**Search market:** Google, English-led with localized landing pages
+
+**Primary goal:** Increase non-brand impressions, top-10 rankings, and organic click-through rate
+
+## Search Performance Baseline
+
+Google Search Console reported:
+
+| Metric | Value |
+|---|---:|
+| Clicks | 2 |
+| Impressions | 601 |
+| Click-through rate | 0.3% |
+| Average position | 39.2 |
+
+The strongest existing landing pages were:
+
+| Landing page | Clicks | Impressions | Average position | Opportunity |
+|---|---:|---:|---:|---|
+| `/models` | 1 | 67 | 13.5 | Highest-priority striking-distance page |
+| `/model-providers` | 0 | 16 | 14.3 | Striking-distance category page |
+| `/` | 1 | 46 | 36.3 | Broad discovery page |
+| `/zh-Hant/ides/vscode` | 0 | 108 | 32.6 | High-impression product page |
+| `/ides/kiro` | 0 | 77 | 59.8 | Brand/product content opportunity |
+| `/zh-Hant/vendors/xai` | 0 | 29 | 33.8 | Brand/vendor content opportunity |
+
+## Keyword-to-Landing-Page Map
+
+Search volume is marked `N/A` because no reliable keyword-volume provider was available. Search Console impressions are first-party observations, not monthly search volume.
+
+| Search theme | Observed queries | Intent | Measured signal | Target landing page | Action |
+|---|---|---|---|---|---|
+| AI coding models | `AI coding models`, `LLM for coding`, model names | Commercial investigation | `/models`: 67 impressions, position 13.5 | `/models` | Improve title, description, comparison guidance, and links to model comparison/providers |
+| Model API providers | `model provider`, `LLM API provider` | Commercial investigation | `/model-providers`: 16 impressions, position 14.3 | `/model-providers` | Expand comparison criteria and provider-selection guidance |
+| VS Code with AI | `vscode ai` (69 impressions), `visual code ai ide` (12) | Product discovery | Query positions 24.7 and 19.4 | `/ides/vscode` and localized equivalents | Add AI feature coverage and clarify the relationship between VS Code and AI extensions |
+| Codex CLI | `codex cli` (8 impressions), `codex-cli`, `does codex have a cli` | Navigational and informational | Positions 14.9–16.0 | `/clis/codex-cli` | Add a direct answer, setup overview, supported workflows, and official-source references |
+| Kiro IDE | `aws kiro` (18), `kiro ai` (17), `kiro ide` (13), `kiro aws` (10) | Product discovery | Positions 53.9–68.7 | `/ides/kiro` | Expand AWS/Kiro entity context, use cases, pricing, and comparison links |
+| AI coding tools | `aicoding`, `ai coding stack`, `coding stack` | Broad discovery | Homepage: 46 impressions, position 36.3 | `/` | Target directory and comparison intent in the title and description |
+| AI coding stack | `ai coding stack`, `coding stack` | Category education | Query positions 40.0–53.7 | `/ai-coding-stack` | Keep as the ecosystem/category architecture page to avoid homepage cannibalization |
+| OpenCode | `open code`, `opencode` | Navigational | Positions 9.0–10.0 | Relevant OpenCode detail page | Preserve exact entity naming and strengthen internal links |
+
+## SERP and Content-Gap Findings
+
+For broad commercial searches, current results are dominated by dated, comparison-led pages with a quick answer, consistent evaluation criteria, pricing, best-fit guidance, trade-offs, and a comparison table. Representative results include:
+
+- [Every AI Coding Tool Compared: The 2026 Matrix](https://www.developersdigest.tech/blog/ai-coding-tools-comparison-matrix-2026)
+- [The Best AI Coding Assistants in 2026, Compared](https://daily.dev/blog/best-ai-coding-assistants-comparison/)
+- [The 9 best AI coding tools in 2026](https://zapier.com/blog/ai-coding-tools/)
+- [Best LLM for Coding in 2026: Ranked by Benchmarks](https://www.tembo.io/blog/best-llm-for-coding)
+
+AI Coding Stack has stronger structured catalog data than many editorial competitors, but its category pages provide less decision guidance. The defensible gap is a source-backed comparison layer built on the existing manifests:
+
+1. Define stable comparison criteria for each category.
+2. Explain which fields matter for different workflows.
+3. Link category guidance to the existing comparison tools and verified detail pages.
+4. Publish recommendation content only when the supporting data and methodology are explicit.
+
+## Prioritized Work
+
+| Priority | Work item | Rationale | Status |
+|---|---|---|---|
+| P0 | Remove repeated brand names and excessive examples from page titles | Existing list titles exceed normal snippet length and repeat `AI Coding Stack` | Implemented in working tree |
+| P0 | Optimize `/models` for comparison intent | It is the strongest striking-distance page | Implemented in working tree |
+| P0 | Complete `/models/compare` metadata | The comparison route lacked canonical, hreflang, robots, and complete social metadata | Implemented in working tree |
+| P0 | Reposition homepage metadata around “AI coding tools directory and comparisons” | Aligns the broad landing page with non-brand discovery intent | Implemented in working tree |
+| P1 | Expand `/model-providers` selection guidance | Average position 14.3 indicates near-term potential | Planned |
+| P1 | Expand `/clis/codex-cli` with a direct answer and setup coverage | Multiple queries rank between positions 14.9 and 16.0 | Planned |
+| P1 | Expand `/ides/vscode` for “VS Code AI” intent | Highest observed product-query impressions | Planned |
+| P1 | Expand `/ides/kiro` for AWS/Kiro entity coverage | Multiple related queries already receive impressions | Planned |
+| P2 | Create a source-backed cross-category comparison guide | Broad SERPs reward tested comparison and best-fit guidance | Planned |
+
+## On-Page Audit: `/models`
+
+The baseline score applies the repository's weighted on-page rubric to the production page observed during the measurement period. The working-tree score reflects the implemented metadata and guidance changes; production scoring remains unchanged until deployment.
+
+| Section | Weight | Baseline | Working tree | Finding |
+|---|---:|---:|---:|---|
+| Title tag | 15 | 4 | 14 | Baseline title was long, stale, and repeated the brand; working title is concise and localized |
+| Meta description | 5 | 2 | 5 | Baseline description was too short; working description explains comparison criteria |
+| Header structure | 10 | 8 | 9 | One H1 and lifecycle H2s; working tree adds a descriptive comparison H2 |
+| Content quality | 25 | 12 | 17 | Catalog data is useful; working tree adds decision guidance but is not yet a full editorial guide |
+| Keyword optimization | 15 | 9 | 13 | Working copy covers coding models, context, pricing, lifecycle, providers, and comparison |
+| Internal/external links | 10 | 8 | 9 | Working tree adds contextual links to comparison and provider pages |
+| Image optimization | 10 | 10 | 10 | The catalog does not depend on content images; route-level social imagery is separate |
+| Page-level technical | 10 | 9 | 10 | Canonical and locale alternates remain intact; the comparison destination now receives complete metadata |
+| **Overall** | **100** | **62 (C)** | **87 (A)** | Production changes after the GitHub Actions deployment |
+
+## Measurement Plan
+
+After deployment, compare 28-day periods in Search Console:
+
+- `/models`: impressions, CTR, and average position
+- `/models/compare`: indexed state and query discovery
+- Homepage: non-brand impressions for AI coding tool terms
+- `/clis/codex-cli`, `/ides/vscode`, and `/ides/kiro`: query-level position and CTR
+
+The first decision threshold is movement into positions 4–10 for `/models`. The next content batch should use the first 28 days of post-deployment data rather than assumed keyword volume.

src/app/[locale]/models/compare/page.tsx

@@ -4,6 +4,7 @@ import PageHeader from '@/components/PageHeader'
 import type { Locale } from '@/i18n/config'
 import { PageLayout } from '@/layouts/PageLayout'
 import { modelsData as allModels } from '@/lib/generated'
+import { generateStaticPageMetadata } from '@/lib/metadata'
 import type { ManifestModel } from '@/types/manifests'
 import ComparisonPageClient from './[models]/page.client'
 
@@ -17,15 +18,15 @@ export async function generateMetadata({ params }: { params: Promise<{ locale: s
   const { locale } = await params
   const t = await getTranslations({ locale, namespace: 'pages.comparison' })
 
-  return {
-    title: t('models.title'),
+  return generateStaticPageMetadata({
+    locale: locale as Locale,
+    basePath: 'models/compare',
+    title: `${t('models.title')} ${new Date().getUTCFullYear()}`,
     description: t('models.subtitle'),
-    openGraph: {
-      title: t('models.title'),
-      description: t('models.subtitle'),
-      type: 'website',
-    },
-  }
+    keywords:
+      'AI coding model comparison, compare coding LLMs, LLM pricing comparison, context window comparison',
+    ogType: 'website',
+  })
 }
 
 export default async function ComparePage({ params }: { params: Promise<{ locale: string }> }) {

src/app/[locale]/models/page.client.tsx

@@ -109,6 +109,29 @@ export default function ModelsPageClient({ locale }: Props) {
 
           <StackTabs activeStack="models" locale={locale} />
 
+          <section className="mb-[var(--spacing-lg)] max-w-6xl border-y border-[var(--color-border)] py-[var(--spacing-md)]">
+            <h2 className="mb-[var(--spacing-xs)] text-lg font-semibold tracking-tight">
+              {tPage('guide.title')}
+            </h2>
+            <p className="max-w-4xl text-sm leading-relaxed text-[var(--color-text-secondary)]">
+              {tPage('guide.description')}
+            </p>
+            <div className="mt-[var(--spacing-sm)] flex flex-wrap gap-[var(--spacing-md)] text-sm">
+              <Link
+                href={buildModelComparisonPath(selectedIds)}
+                className="text-[var(--color-text-secondary)] underline-offset-4 hover:text-[var(--color-text)] hover:underline"
+              >
+                {tPage('guide.compareModels')} →
+              </Link>
+              <Link
+                href="/model-providers"
+                className="text-[var(--color-text-secondary)] underline-offset-4 hover:text-[var(--color-text)] hover:underline"
+              >
+                {tPage('guide.exploreProviders')} →
+              </Link>
+            </div>
+          </section>
+
           {/* Search Box */}
           <div className="mb-[var(--spacing-md)]">
             <input

src/app/[locale]/page.tsx

@@ -16,7 +16,7 @@ export async function generateMetadata({ params }: LocalePageProps) {
   const { locale } = await params
   const tPage = await getTranslations({ locale, namespace: 'pages.home.meta' })
 
-  const title = buildTitle({ title: tPage('title'), includeSiteName: false })
+  const title = buildTitle({ title: tPage('title'), includeSiteName: true })
   const description = tPage('description')
 
   return generateStaticPageMetadata({

src/lib/metadata/generators.ts

@@ -11,7 +11,6 @@ import { formatPrimaryTokenRate } from '@/lib/model-pricing'
 import type { ManifestTokenPricing, ModelLifecycle } from '@/types/manifests'
 import {
   CATEGORY_DISPLAY_NAMES,
-  CATEGORY_EXAMPLES,
   CATEGORY_SEO_KEYWORDS,
   type Category,
   type Locale,
@@ -210,17 +209,13 @@ export async function generateListPageMetadata(options: ListPageMetadataParams):
   const tPage = await getTranslations({ locale, namespace: translationNamespace })
 
   const translatedTitle = tPage('title')
-  const description = tPage('subtitle')
+  const description = tPage.has('meta.description') ? tPage('meta.description') : tPage('subtitle')
 
   // Build SEO-optimized title
-  const categoryExamples = CATEGORY_EXAMPLES[category as keyof typeof CATEGORY_EXAMPLES]
   const categoryKeywords = CATEGORY_SEO_KEYWORDS[category as keyof typeof CATEGORY_SEO_KEYWORDS]
 
   const title = buildListPageTitle({
     translatedTitle,
-    categoryName:
-      CATEGORY_DISPLAY_NAMES[category as keyof typeof CATEGORY_DISPLAY_NAMES] || translatedTitle,
-    examples: categoryExamples ? [...categoryExamples] : [],
     year: METADATA_DEFAULTS.currentYear,
   })
 
@@ -383,7 +378,7 @@ export async function generateComparisonMetadata(
   const tPage = await getTranslations({ locale, namespace: 'pages.comparison' })
 
   // Build title and description using category-specific translations
-  const title = `${tPage(`${category}.title`)} - ${categoryName} Comparison | ${METADATA_DEFAULTS.siteName}`
+  const title = `${tPage(`${category}.title`)} ${METADATA_DEFAULTS.currentYear}`
   const description = tPage(`${category}.subtitle`)
 
   // Build keywords
@@ -423,7 +418,7 @@ export async function generateArticleMetadata(options: ArticleMetadataParams): P
   const { locale, slug, article } = options
 
   // Build title
-  const title = `${article.title} | ${METADATA_DEFAULTS.siteName} Articles`
+  const title = article.title
 
   // Build description
   const description = article.description
@@ -458,7 +453,7 @@ export async function generateDocsMetadata(options: DocsMetadataParams): Promise
   const { locale, slug, doc } = options
 
   // Build title
-  const title = `${doc.title} | ${METADATA_DEFAULTS.siteName} Documentation`
+  const title = `${doc.title} Documentation`
 
   // Build description
   const description = doc.description

src/lib/metadata/helpers.ts

@@ -53,7 +53,7 @@ export function buildTitle(options: {
   const {
     title,
     suffix,
-    includeSiteName = true,
+    includeSiteName = false,
     separator = METADATA_DEFAULTS.titleSeparator,
   } = options
 
@@ -71,30 +71,13 @@ export function buildTitle(options: {
 /**
  * Builds SEO-optimized list page title
  */
-export function buildListPageTitle(options: {
-  translatedTitle: string
-  categoryName: string
-  examples?: string[]
-  year?: number
-}): string {
-  const {
-    translatedTitle,
-    categoryName,
-    examples = [],
-    year = METADATA_DEFAULTS.currentYear,
-  } = options
-
-  const parts = [translatedTitle, `-`, `Best ${categoryName} ${year}`]
-
-  if (examples.length > 0) {
-    parts.push(METADATA_DEFAULTS.listSeparator)
-    parts.push(examples.join(', '))
-  }
-
-  parts.push(METADATA_DEFAULTS.titleSeparator)
-  parts.push(METADATA_DEFAULTS.siteName)
+export function buildListPageTitle(options: { translatedTitle: string; year?: number }): string {
+  const { translatedTitle, year = METADATA_DEFAULTS.currentYear } = options
 
-  return parts.join(' ').replace(/\s+/g, ' ') // Clean up multiple spaces
+  // The locale layout appends the site name through its title template.
+  // Keep the page-specific title concise so search results do not repeat the
+  // brand or truncate the primary query.
+  return `${translatedTitle} ${year}`
 }
 
 /**