Amazon Marketing Stream v2 — Now Generally Available

Amazon Marketing Stream v2 — Now Generally Available

We're excited to announce the general availability of Amazon Marketing Stream v2 — a complete redesign of how advertisers receive Amazon Ads performance data at scale.

What's New

Stream v2 delivers complete advertising datasets directly to your Amazon S3 bucket as Apache Parquet files, with SQS notifications as each file lands. Updates arrive as often as every 15 minutes, giving you near-real-time access to query-ready data using Amazon Athena, AWS Glue, or Amazon EMR.

Key Highlights

• Complete datasets, not deltas — Receive full, restated performance data in every delivery — no more reconciling hourly fragments.
• Apache Parquet format — Columnar, compressed, and optimized for analytical queries out of the box.
• S3-native delivery — Data lands in your own bucket. You own the storage, access controls, and lifecycle.
• 15-minute update cadence — Dramatically faster than the previous hourly cycle.
• Standardized taxonomy — Metric names, definitions, and entity terminology are consistent across all Amazon Ads products.

Why Upgrade from Stream v1

	Stream v1	Stream v2
Delivery model	Delta-based (SQS/SNS messages)	Complete snapshot (S3 + SQS notification)
Format	JSON	Apache Parquet
Update frequency	Hourly	As often as every 15 minutes
Data completeness	Incremental — required a separate API for restated totals	Complete — single source of truth
Pipeline complexity	Two pipelines needed (Stream v1 + Reporting API)	One pipeline covers both use cases

Get Started

• 📖 Stream v2 Overview
• 📦 Datasets
• 🔄 Migrate from v1
• 🚀 Onboarding Guide
• ❓ FAQs

Feedback & Support

Have questions or feedback? Open an issue in this repo or reach out through your Amazon Ads account team.

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