We conduct expert Shopify storefront UX audits grounded in e-commerce research from Baymard Institute, Nielsen Norman Group, and Google. Every finding is backed by published research, not gut instinct.
Our audits are built by former Shopify employees with hands-on experience across theme development, technical support, and UX evaluation for Plus merchants.
Each store is evaluated across nine areas of UX that directly affect how visitors browse, trust, and buy:
- Buyer experience and conversion paths — Cart, checkout, and the full purchase flow
- Navigation architecture — Menus, information hierarchy, and wayfinding
- Mobile responsiveness — Touch targets, layout behavior, and small-screen performance
- Visual design and brand trust — Typography, imagery, consistency, and credibility signals
- Product page effectiveness — Galleries, descriptions, reviews, and variant selection
- Cart and checkout flow — Friction points, policy visibility, and payment clarity
- Content hierarchy — How information is structured across pages
- Site-wide consistency — Patterns, spacing, and interaction behavior across the store
- Accessibility — Color contrast, focus states, screen reader considerations
Every audit delivers prioritized findings (high, medium, low impact), annotated screenshots from your actual store, research citations for each recommendation, and clear action steps your team can hand directly to a developer. The final deliverable is a professionally designed PDF.
Shopify merchants doing $50K+/month in revenue who want an expert set of eyes on their storefront UX — without hiring an agency for a full redesign. We audit only. If you need implementation, we refer you to trusted Shopify developers.