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  1. Performance-analysis-based-on-digital-marketing-metrics-CPI-IPM-D7-Retention-. Performance-analysis-based-on-digital-marketing-metrics-CPI-IPM-D7-Retention-. Public

    This project analyzes user acquisition campaign performance for the mobile game Temple Crush. Using a dataset with campaign, exchange, and user activity metrics, we performed data cleaning, explora…

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  2. Script-for-Automated-SSP-Revenue-Analysis Script-for-Automated-SSP-Revenue-Analysis Public

    This script automates revenue extraction and regional aggregation from multiple SSP reports, normalizing data, converting currencies (USD to EUR), and generating a summary Excel file with Spain, US…

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  3. Analyzing-Customer-Loyalty-and-Flight-Booking-Patterns Analyzing-Customer-Loyalty-and-Flight-Booking-Patterns Public

    This project analyzes customer flight activity and loyalty program data. It includes data cleaning, exploratory data analysis (EDA), visualization, and statistical testing to uncover relationships …

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  4. Automated-Regional-Revenue-Aggregation-for-GAM-SSPs Automated-Regional-Revenue-Aggregation-for-GAM-SSPs Public

    This script automates the extraction, normalization, and aggregation of weekly country-level revenue data from multiple GAM SSP reports, classifying revenue into Spain, USA, LATAM, and Internationa…