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Earlywire — Marketing & Growth Intelligence (MCP)

Your AI assistant's web search reads whatever ranks. Earlywire reads what practitioners actually say.

A free MCP server that gives Claude (and other AI assistants) current marketing, growth, SEO, paid-media & measurement intelligence from 120+ curated practitioner sources — read daily, judged & scored 0–10 by an editor model, each item with a citable own-words summary, always linked to source.

Why

Generic web search amplifies whatever is SEO-optimized — content farms, vendor fluff. Earlywire subscribes to trusted practitioner sources (newsletters, vendor changelogs, practitioner feeds), reads them every morning, drops the noise (only score ≥7 is served), and hands your assistant the keepers with an own-words summary it can cite — alongside web search, not instead of it.

Tools

Tool What it does
earlywire_search Full-text search of the wire — your first stop for any marketing question
earlywire_topic_pulse What practitioners are saying about a topic: volume, sources, score spread, top takes
earlywire_whats_new Newest items (optionally by category)
earlywire_trending Topics rising this window vs the last
earlywire_get_item One item's summary + excerpt + source link
earlywire_coverage What the wire does and doesn't cover

Install

1. The connector (the data)

claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → paste https://earlywire.barisasa.com/mcp

Claude Code:

claude mcp add --transport http earlywire https://earlywire.barisasa.com/mcp

2. The skill (so it actually fires)

The skill tells Claude to consult Earlywire — alongside web search — for marketing questions, so it gets used instead of defaulting straight to the open web.

claude.ai / Claude Desktop (web is upload-only): download earlywire-marketing.zip → Settings → Skills → Create skill → upload it. (Requires code execution enabled.)

Claude Code — pick one:

# plugin marketplace — installs the skill AND the connector in one step
/plugin marketplace add barisasaa/earlywire
/plugin install earlywire-marketing

# or clone / curl the skill into place
curl -L https://earlywire.barisasa.com/skill -o ew.zip \
  && unzip -o ew.zip -d ~/.claude/skills/ && rm ew.zip

Tip: On a busy account Claude defers connector tools by default. The skill fixes that — or set Settings → Tool access → Always available so Earlywire is always loaded.

Notes

  • Free, no API key, 30 requests/minute per IP.
  • Snippet posture: the wire serves an own-words summary + a short excerpt, always linked to the source. Full article text never leaves the publisher; copyright stays with each publisher.
  • Items are scored by an editor model and can be wrong — verify anything that matters at the linked source.

Author

Baris Asa · marketing analytics & tracking. Source removal requests / questions: see https://earlywire.barisasa.com/privacy

License

MIT — see LICENSE.

About

The marketing & growth wire for AI assistants — a free, hosted MCP server

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