docs: lift the Pons contract addresses to the top of the page - #271
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Search Console, 28 days: the page averages position 3.2 - the best of any Robinhood docs page - on 3,868 impressions, and converts 12 clicks. That is a 0.31% CTR against 1.03% for the Robinhood hub page ranking three places worse. The query mix explains it. Of the impressions Search Console will show, 94% are someone pasting a raw contract address: 0x7ed598bc (the launch factory) alone draws 203 impressions at position 3.0 and zero clicks. Those searchers want to know what the address is, and nothing in the title or the snippet confirms the address is on the page - every one of them sat below the fold, the factory at character 7,136 of 63,783. This adds a seven-row quick reference straight after the intro, so the addresses render at character 995 and Google has something address-shaped to build a snippet from. The addresses and their roles are copied verbatim from the detailed table further down, which stays where it is with its event lists, quote assets and caveats; the new block links to it. Purely additive - 20 lines, nothing removed. Title, description, canonical and schema are unchanged, and were already correct. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
The table of contents was listing two entries that both opened with the same three words - the new summary and the existing detailed section - which is confusing to scan. The summary is now 'at a glance'. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
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A CTR fix, not a ranking fix. The page already ranks well; it just doesn't get clicked.
The problem
Search Console, last 28 days:
Of the impressions Search Console will show, 94% are raw contract-address lookups:
0x7ed598bc…(launch factory)0x267444d0…(launch locker)0xe5e70264…(meme hook)Those searchers want to know what the address is. The title — "Pons Launchpad API — Track Pons Launches on Robinhood Chain" — never confirms their address is on the page, and every address sat below the fold: the factory at character 7,136 of 63,783.
The change
A seven-row quick reference immediately after the intro. Addresses now render at character 995, giving Google something address-shaped to pull into a snippet.
What I deliberately did not change
Title (59 chars), meta description (152), canonical,
TechArticle+BreadcrumbListschema — all already correct. And no topic-keyword work: "pons launchpad robinhood" drew 1 impression in 28 days, and Ahrefs reports 0 organic keywords for the URL. The demand here is addresses, not concepts.Verification
docusaurus buildpasses. 13 checks: no duplicate anchors or H2s, both anchor ids render, the in-page link resolves, one<h1>, title/description/canonical/schema unchanged, all 7 addresses render, and each still appears in the detailed table too.Realistic upside is modest — roughly 12 → 40 clicks per 28 days at the hub page's CTR.
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