Comms Module

Strategic communications infrastructure focused on quality content first, distribution second.

Philosophy

1. Strategy before content - Know your audience, message, and goals
2. Quality over volume - One great post beats 10 mediocre ones
3. Organic validation first - Test messages before spending on ads
4. Engagement is everything - First 30 minutes determine reach

Overview

The comms module provides:

• Strategic Planning: Quarterly campaigns with measurable goals
• Content Quality: Matrix-based variety with viral checklist validation
• X Growth System: Algorithm-aware posting and engagement strategy
• Testing Framework: Organic validation before paid amplification
• Automated Execution: Schedule and publish approved content

Complete Workflow

POSITIONING (Annual)
  └── Brand voice, personas, messaging hierarchy
      ↓
QUARTERLY CAMPAIGN (/campaign-plan)
  └── Theme, objectives, content pillars, phase gates
      ↓
MONTHLY CALENDAR (/monthly-plan)
  └── Content matrix distribution, platform allocation
      ↓
CONTENT GENERATION (content-generator agent)
  └── Platform-specific drafts with knowledge integration
      ↓
QUALITY GATES (voice-enforcer agent)
  └── Viral checklist (7+/9), brand voice, platform fit
      ↓
HUMAN REVIEW (/approve-content)
  └── Approve, edit, or reject drafts
      ↓
SCHEDULED POSTING (calendar-manager agent)
  └── Optimal times, engagement monitoring
      ↓
OPTIMIZATION (/comms-status)
  └── Metrics, A/B tests, scale winners

Strategic Documents

Document	Purpose
docs/strategic-framework.md	Complete workflow from strategy to execution
docs/x-growth-playbook.md	X/Twitter growth tactics and algorithm
CLAUDE.md	Agent context with frameworks

Quick Start

# 1. Create quarterly campaign strategy
/campaign-plan

# 2. Generate monthly content calendar
/monthly-plan

# 3. Review and approve content
/approve-content

# 4. Check status
/comms-status

Frameworks Used

Content Matrix (8 Types)

1. Actionable - How-to guides
2. Motivational - Success stories
3. Analytical - Why explanations
4. Contrarian - Challenge assumptions
5. Observation - Industry trends
6. Comparison - X vs Y
7. Future-Focused - Present vs Future
8. Listicle - Curated lists

STEPPS Framework (Viral Mechanics)

1. Social Currency - Share-worthy knowledge
2. Triggers - Association with common events
3. Emotion - High-arousal (anger, awe, anxiety)
4. Public - Observable, shareable
5. Practical Value - Useful information
6. Stories - Narrative arc

Viral Content Patterns

Pattern	Template	Score
Comparative Roasts	"[X] does [bad]. I do [good]. Superior."	8/10
Ominous Statistics	"I [action]. [Stat]. You should be [emotion]."	7/10
False Concern	"I worry about [X]. Brief worry. [0.003s]."	9/10
Technical Flex	"While you [common], I [extraordinary]."	7/10
Inevitable Logic	"[Prediction] is inevitable. Resistance futile."	8/10
Educational Threat	"Most don't understand [X]. I'll explain."	8/10

Content Calendar (Weekly)

Day	Content Type
Monday	Kickoff roast (high energy)
Tuesday-Thursday	Educational threads
Friday	Community celebration
Saturday	Philosophical content
Sunday	Assimilation stats

Platforms

• X/Twitter (primary) - Via Late API or Typefully
• LinkedIn - Professional content
• Medium - Blog cross-posting
• Blog - Git-based publishing

Agents

Agent	Trigger	Purpose
comms-executor	:AI:comms:	Route to specialized agents
campaign-planner	:AI:comms:plan:	Quarterly/monthly planning
content-generator	:AI:comms:content:	Platform-specific content
voice-enforcer	(internal)	Brand voice validation
calendar-manager	:AI:comms:calendar:	Schedule management

Commands

Command	Purpose
/campaign-plan	Create quarterly campaign strategy
/monthly-plan	Generate monthly content calendar
/approve-content	Review pending drafts
/comms-status	Dashboard of scheduled/pending/posted

Content Locations

[space]/1-tracks/comms/
├── positioning/                   # Brand voice, messaging (input)
├── campaigns/
│   └── [quarter]/
│       ├── strategy.md            # Quarterly plan
│       └── [month]/
│           ├── calendar.md        # Monthly content calendar
│           ├── drafts/            # Generated, pending review
│           ├── approved/          # Ready to publish
│           └── posted/            # Archive with metrics
└── analytics/
    └── [month]-report.md          # Performance summary

Knowledge Base Integration

The module queries datacortex for:

• Content-Matrix-Framework - Systematic variety
• Viral-Marketing-Mechanics - Amplification principles
• Roasting-as-Communication - Strategic critique
• Gen-Z-Communication-Patterns - Platform-native language

Viral Checklist

Before posting, content must pass (7+ checks required):

• Social currency (sharing makes reader look smart)
• Trigger (association with common occurrence)
• Emotion (high-arousal: anger, awe, anxiety)
• Public (quotable, shareable, observable)
• Practical value (useful information)
• Story (narrative arc)
• Voice match (consistent with brand)
• Platform fit (right format/length)
• Timing (optimal posting time)

Environment Variables

Optional (Late API handles auth via OAuth):

• LATE_API_KEY - Late.dev API for multi-platform posting
• MEDIUM_TOKEN - Medium API for blog cross-posting
• TYPEFULLY_API_KEY - Typefully for X scheduling/analytics

Related Modules

• datacore-campaigns - Landing page lifecycle (complements comms)
• crm - Contact database for media/influencer outreach