Marketing is infrastructure, and I build it because systems turn wins into formulas you can repeat at scale.

I spent 14 years building data and growth systems. Enterprise analytics at Chevron. A 15-person marketing team and a weighted market prioritization model at a global financial product marketplace. Partner operations automation across 60+ partners. Most recently, an AI-enabled marketing operating system across three brands as a solo marketer, which cut content production cycle time by 50%.

This account holds the reusable parts.

gtm-skills holds Claude-ready skills for ICP research, brand voice governance, content quality review, and lifecycle segmentation. One new skill ships weekly.

Case studies live at esmefong.com. I am on LinkedIn at linkedin.com/in/esmefong.