v0.1.0 — Etymolt Brand Check

Initial public release of the Etymolt WordPress plugin.

Install

1. Download etymolt-wordpress-0.1.0.zip from the assets below.
2. In wp-admin, go to Plugins → Add New → Upload Plugin and select the ZIP.
3. Activate Etymolt Brand Check.
4. Paste your API key at Settings → Etymolt Brand Check (get one at https://www.etymolt.com/dashboard).
5. Test privately at Tools → Etymolt Brand Check, or add [etymolt_check name="Your Name"] to a page.

What's in v0.1.0

• Shortcode [etymolt_check name="..." goods="..." classes="9,42"].
• Gutenberg block etymolt/brand-check with a live server-side preview (no npm build required).
• Admin tool at Tools → Etymolt Brand Check for private testing.
• Server-side API client with 10s timeout and 3-attempt retry.
• Verdict cards color-coded PROCEED / PROCEED_STRATEGIC / ABANDON with score bar, top-3 findings, signed footer linking to https://www.etymolt.com/verify, and the disclaimer verbatim on every card.
• XSS-safe rendering — every API field escaped through esc_html / esc_url / esc_attr.
• uninstall.php cleans up the etymolt_api_key option and every etymolt_bc_* transient (single-site + multisite).

Honest positioning

Etymolt scores against a held-out set of 177,880 real USPTO TTAB opposition outcomes. Measured AUC is 0.6315 — better than the class-only baseline of 0.5, useful as a first-pass triage signal, but well short of a substitute for a trademark attorney.