A GitHub Copilot Skill for writing conversion-focused marketing copy that reads as unmistakably human.
- Writes marketing copy for homepages, landing pages, pricing pages, feature pages, about pages
- Applies conversion copywriting frameworks (AIDA, PAS, headline formulas, page templates)
- Enforces anti-AI writing patterns — every piece of copy is checked against a ban list of 50+ AI vocabulary words, sentence patterns, and structural tells sourced from Wikipedia's "Signs of AI Writing" and academic research
Copy the copywriting/ folder into your project:
.github/skills/copywriting/
├── SKILL.md
└── references/
├── anti-ai-patterns.md
├── copy-frameworks.md
└── natural-transitions.md
Copy to your personal Copilot skills folder:
Windows:
%USERPROFILE%\.copilot\skills\copywriting\
macOS/Linux:
~/.copilot/skills/copywriting/
Type /copywriting in GitHub Copilot Chat, or just ask naturally:
- "Write homepage copy for [product]"
- "Improve this hero section — it sounds too AI"
- "Rewrite this landing page copy"
- "Write a pricing page for [product]"
- "This copy is weak, make it more compelling"
| File | Purpose |
|---|---|
SKILL.md |
Main skill — copywriting principles, anti-AI rules, page frameworks, validation checklist |
references/anti-ai-patterns.md |
50+ banned AI words, sentence patterns, structural tells, and human-writing signals |
references/copy-frameworks.md |
Headline formulas, page section types, structure templates |
references/natural-transitions.md |
Natural transition phrases with AI-tell warnings |
The skill enforces:
- Hard vocabulary ban — "delve," "tapestry," "landscape" (figurative), "pivotal," "showcase," "foster," and 25+ more
- Sentence pattern ban — No dangling "-ing" editorial commentary, limited parallelisms
- Structural pattern ban — No rule-of-three everywhere, no challenges-then-optimism formula
- Style rules — Max 2 em dashes/page, no bold for emphasis in body text, varied list lengths
- 10-point validation checklist — Applied before delivering any copy
MIT