1.3 Project Overview

1.1. Context

The Ukrainian non-profit charitable organization 'Victory Center' provides hippotherapy to Ukrainian veterans, their family members, and children affected by the war in Ukraine.

The main goal of the organization is to help people affected by the war recover psychologically through interaction with horses (hippotherapy).

The organization operates solely with the support of sponsors and donors. The primary donors and sponsors are foreign organizations and private individuals.

To effectively attract new sponsors, the organization needs a presentation website that will showcase its activities, programs, and initiatives, and offer options to make one-time donations or become regular sponsors of its programs.

Target audience of the organization:

• War veterans and their families

• Families of children affected by the war

• Donors and benefactors

• Volunteers

• Partner organizations

• The general public interested in hippotherapy

Reference websites of foreign partners and similar organizations abroad:

CAROUSEL RANCH: Equestrian Therapy for Disabled Children

dreampowerhorsemanship

The current Victory center's website HOME | My Site

1.2. Project Goals

To create a modern presentation website that should fulfill the following objectives:

• Ensure transparency and public visibility of activities

• Promote programs (hippotherapy, equine-assisted prevention)

• Attract participants, partners, and donors

• Provide access to reports and policies

• Sell merchandise to support the initiative

• Automate management processes

Educational goal of the project:

• A platform for internships and practical training for students of higher education institutions, etc.

• Preparation of junior professionals (developers, designers, analysts, project managers) for future employment at SoftServe by providing hands-on experience, mentorship, and the development of technical skills.

1.3. Key Outcomes

• The website visually and functionally matches the approved design

• The website has no critical bugs — forms and buttons work without errors according to the requirements

• All website content is fully uploaded and displayed correctly as specified

• A content management function is implemented via an admin panel

1.4. Project Constraints

• The website should not include complex technological solutions in order to minimize the risk of future errors.

• The website must be maintainable by a user without technical skills.

1.5 Approximate scope

Website and logo design

Purpose

Create a modern, visually appealing, and user-friendly website that reflects the organization's values, builds trust, and motivates action (donation, participation in programs, partnerships, etc.)

Acceptance criteria

• Develop the visual style of the website (colors, fonts, etc.)
• Design the organization’s logo
• Design key pages and ensure responsiveness for mobile devices
• UX design for easy navigation and intuitive call-to-actions (buttons, CTAs)

WEB-site pages

Main page

Purpose

Provide users with an overview of Victory Center and its activities

Acceptance criteria

• What is Victory Center
• Team
• History
• Partnerships
• Press coverage
• Current events
• Programs

Programs

Purpose

Provide detailed information about the hippotherapy methodology and Victory Center's programs

Acceptance criteria

• What is hippotherapy
• Programs for veterans
• Programs for children
• Program archive
• Participant feedback
• Success stories

Reporting

Purpose

Present financial reporting for current and potential partners

Acceptance criteria

• Yearly reports
• Narrative and financial reports
• General organizational documents

Support page

Purpose

Offer ways to support the organization financially and non-financially

Acceptance criteria

• Integrated payment systems used by the organization
• Other donation options
• Opportunities for non-financial support

Contact page

Purpose

Provide communication channels with the organization

Acceptance criteria

• Contact information
• Social media links
• Organization’s location

Quick donate

Purpose

Provide constant and convenient access to donation functionality

Acceptance criteria

• A fixed, visually distinct donation button available on every page, regardless of scroll or section

Bilingual Website (UA-EN)

Purpose

Be accessible and understandable to international users and attract foreign donors

Acceptance criteria

• Language switcher (UA-EN)
• Content displayed according to selected language

Feedback form

Purpose

Enable effective communication with users and centralized request management

Acceptance criteria

• Admin can create customized forms for different purposes (participation, partnership, events, sponsorship, general inquiries)
• Form data is automatically saved in a database and accessible via an admin panel, functioning like a mini-CRM system

Event Management

Purpose

Enable creation and efficient management of public events, including application intake and history tracking

Acceptance criteria

• Admin can create separate event landing pages with descriptions, images, and registration forms (optional)
• Events move to archive manually or automatically after completion and remain viewable in the "Event Archive" section

Merch Store

Purpose

Create an additional fundraising channel by selling organizational merchandise via the website

Acceptance criteria

• Dedicated “Shop” section where the admin can manage products (add/edit/delete items, descriptions, photos, prices, availability)
• Users can browse the catalog, filter products, and pay through an integrated payment system

Admin Panel & Content Management

Purpose

Provide convenient, secure, and scalable website content management without requiring technical specialists

Acceptance criteria

• Managing content (add/edit/delete text, headers, images, videos, files)
• Adding new pages using templates
• Updating program blocks, news, team, feedback, success stories, reports
• Creating custom feedback forms (for participation, events, partnerships, etc.)
• Managing event pages (create, archive, show in event feed)
• Managing the shop (products, descriptions, photos, availability, prices)
• Managing donation methods (payment links, form settings)
• Managing user access levels

Adaptation for different devices

• Desktop version
• Mobile version (IOS, ANDROID)
• Tablet version (IOS, ANDROID)

Accessibility

Purpose

Web-site is accessible to users with disabilities, in accordance with accessibility guidelines Applies to the public website interface only