Analytics Toolkit

Production SQL patterns for marketing and revenue analytics. Built for Snowflake with dbt-compatible syntax.

Contents

File	Description
campaign_performance.sql	ROAS, CPM, CTR, and CPA by campaign
top_n_per_group.sql	Top N results per partition using ROW_NUMBER
budget_pacing.sql	Flag campaigns behind pace vs. expected spend
wow_change.sql	Week-over-week metric change using LAG

Stack

• Warehouse: Snowflake
• Transformation: dbt
• Use case: Marketing analytics, revenue reporting, campaign performance

Notes

All queries use NULLIF to prevent division by zero. Window function filtering uses Snowflake's QUALIFY clause where applicable.