Fractional operator and consultant for early-stage founders and scaleups. I get in the weeds on partner ecosystem strategy, go-to-market, HubSpot and marketing ops, and program management, the work that moves the needle but doesn't justify a full-time hire yet.
Built, not just planned.
I work two ways with clients:
- Embed – ongoing fractional support, folded into your team like I'm already on it
- Build-and-hand-off – I design and implement a system, then hand it to your team to run
Most of my work centers on partner programs, GTM infrastructure, CRM builds (HubSpot, three times from scratch), launch playbooks, and the operational backbone that scaling teams need but haven't had time to build.
12+ years running partner marketing, field marketing, and operations at companies including Miro and RealWear.
- Managed AWS and Microsoft strategic partnerships, including over $6M in accelerated pipeline from one AWS event
- Scaled a 250+ partner network at RealWear with a self-serve portal (70% usage, 50% playbook adoption)
- Pivoted a flagship in-person event to a fully virtual one in 4 weeks during Covid, delivering 1,000 registrations
- PMP certified, May 2026
Working with founders and scaleups who need structure, momentum, and someone who can turn ambiguity into execution.
- 🌍 Based in Amsterdam
- 💼 laurafarbo.com
- 🔗 linkedin.com/laurafarbo
- ✉️ lauradfarbo@gmail.com
If you're building something and need the operational backbone to scale it, let's talk.