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Product Vision
Felines is an educational platform, first and foremost, that converts everyday citizens into guardians of stray cats — without requiring them to love cats first. Mapping colonies collaboratively is one of the concrete actions the platform hands someone once they're convinced, not the point of the product.
"Every world domination plan has the same problem: the already-convinced don't need convincing. We built a platform for everyone else."
Scale: An estimated 10 million stray cats live on Brazil's streets (WHO/WSPA), out of roughly 480 million worldwide (World Animal Foundation, 2021). Only a fraction — roughly 7,400 of Brazil's 10 million — are in formal shelters (Instituto Pet Brasil / Índice de Abandono Animal).
The gap: Every existing platform was built for people who already care for cats. Nobody built a bridge for the conflicted neighbor, the curious passerby, or the averse citizen.
The root cause: Misinformation drives conflict, and conflict drives mistreatment. ~40% of Brazilians have had a conflict with a neighbor involving animals (IBGE). 71% of people who abuse animals also commit crimes against humans (Brazilian Ministry of the Environment, citing "The Link").
The solution: Felines speaks to the unconvinced. Conversion happens through logic, not emotion.
Primary user: the everyday citizen — not the existing cat person.
Core differentiator: the only product that speaks to someone who wants the cats gone, and converts them into an ally instead.
Hackathon theme connection: "world domination" read as conquering those who aren't allies yet — see the full reasoning in the README.
Felines is an educational platform built for people who aren't "cat people" — at least, not yet. We help everyday citizens understand what's happening with stray cats in their neighborhood and turn that understanding into real action. Anyone can become an ally to street cats, one small step at a time.
Full source-by-source data, the 6-competitor breakdown, and the positioning map live on their own page: Research and Benchmark. In short — every competitor evaluated speaks to people who already care about cats. Felines is the only one that combines educational content, a collaborative map, emergency support, and full PT/EN bilingual support for the Brazilian context.